Short form video-sharing platform TikTok is trialling a new vanishing clips feature similar to functions already available on Snapchat, Facebook and Instagram. TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted. It follows news that WhatsApp is rolling out a feature for users to […]

AccuWeather has announced it will launch a video streaming product later this summer branded AccuWeather NOW. The streaming offering will feature 24 hours of continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related long- and short-form documentaries from across the US and around the world. “Our […]

North American pay-radio broadcaster reported Q2 revenues of $2.16 billion (€1.7bn), up 15 per cent on the previous year. SiriusXM recorded net income of $433 million in its Q2/2021, compared to $243 million in the prior year period. Second quarter 2021 net income included $140 million in insurance related to the company’s SXM-7 satellite which […]

Young people are significantly more likely to keep up with news using the Internet, over TV and other sources, according to UK broadcast regulator Ofcom’s annual news consumption report. Nine in 10 younger people aged 16-24 (89 per cent) follow news stories online, compared with under two-thirds (61 per cent) who get their news from […]

Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For You page encourages higher levels of relevancy and engagement with audiences, making brands more memorable on the platform. The TikTok study consisted of neuro research conducted […]

TikTok has announced a new partnership with the Aston Martin Cognizant Formula One Team (AMCF1), as the social media platform becomes the organisation’s Official Creator Partner. The partnership will see AMCF1 working with both TikTok’s in-house creatives and the platform’s own creative community to explore new ways to engage with the AMCF1 story – including […]

Vivo saw the biggest spike in searches as a result of its Euro 2020 advertising. The analysis of Google Trends data by advertising experts N.Rich shows that searches for Vivo spiked to nearly four times the brand’s average number of searches, reaching a high on June 13th, the third day of the Euros. The Chinese […]

South Koreans streamed 169 billion minutes of online video in Q2 2021, according to the first of a series of quarterly reports from Media Partners Asia (MPA) measuring the Korean streaming economy. The report, titled South Korea Online Video Consumer Insights & Analytics, leverages MPA’s proprietary AMPD Research Platform to measure and analyse streaming media […]

TikTok, the social media app, is increasing the maximum length of videos on its platform to three minutes. In a blog post, product manager Drew Kirchhoff said he believed the change would allow for “even richer storytelling and entertainment” on the short-form video sharing platform. Since launching in 2018, TikTok has limited its users to […]

Burnley Football Club and TikTok have agreed a partnership which will see the Club livestream every home match of Burnley FC Women’s 2021/22 season as part of a multi-year deal. Burnley FC Women will become the first team to have their games streamed live on TikTok – which will also become the team’s sleeve sponsor […]