Advanced Television

TV measurement

Study: Role of TV panel research changing

Despite dramatic changes across the TV market and measurement landscape, consumer research panels seem set to remain a critical building block for measurement solutions for the foreseeable future. The Future Role and Value of Panels in US TV Measurement, released by the Coalition for Innovative Media Measurement (CIMM), analyses the purpose and usage of consumer […]

May 9, 2024

Research: TV delivers high active engagement

Amplified Intelligence, a source for accurate attention measurement, has released an in-depth evaluation of attention paid to ads on linear TV and BVoD (broadcast video on demand). Conducted in partnership with Irish research consultancy provider, RED C Research, and TAM Ireland — the Irish TV measurement organisation — key results include the finding that 62 […]

April 9, 2024

Inscape develops smart TV tuner tech to bring big data to local landscape

Inscape, a provider of currency-grade smart TV data from millions of opted-in VIZIO TVs, has announced they are expanding coverage of local stations by tapping directly into tuners built into Smart TVs in every local US TV market. This scale will significantly increase Inscape’s coverage to thousands of local stations. In doing so, local television […]

January 8, 2024

Survey: 60% advertisers say CTV ad optimisation falls short

Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad optimisation practices are ‘very good’. This means, despite the time investment, the majority (60 per cent) believe their optimisation efforts fall short. This is according to the findings […]

September 28, 2023

iSpot acquires 605, the TV ad measurement company used by top advertisers, networks and platforms, has announced the acquisition of next-generation measurement and attribution company 605. The deal brings together two independent TV measurement companies with a significant customer footprint across brands, TV networks and streaming publishers. The acquisition of 605 immediately bolsters iSpot’s measurement solutions for […]

September 13, 2023

RSMB, Streamhub TV measurement partnership

RSMB and Streamhub have announced a partnership that they say will create “a unique offer in the cross-platform measurement of viewing linear and streamed TV”. The partnership will provide clients with RSMB’s currency grade data modelling capabilities matched with Streamhub’s multi dataset analytics and activation platform. The initial focus of the partnership will be to […]

June 12, 2023

Innovid expands NBCUniversal partnership

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers in the US across CTV and linear. With InnovidXP, Innovid’s converged TV measurement platform, NBCUniversal now offers real-time impact and incrementality metrics, enabling local advertisers to understand […]

May 17, 2023

Cross Screen Media, AdImpact partnership

Cross Screen Media, a specialist in local video advertising software and solutions, has tapped the ad tracking firm, AdImpact, to deliver real-time intelligence on local broadcast advertisements. As part of the deal, AdImpact will provide granular information on each airing including the name of the advertiser, station, local market, creative and the time that the […]

May 10, 2023

Samba TV, partnership

Samba TV, a specialist in television data and measurement, has announced a strategic partnership with, a European player in TV Analytics, to bring a new measurement and attribution solution to the French market. The integration between the two companies delivers a solution that combines Samba TV’s proprietary automatic content recognition (ACR) viewership data with […]

April 18, 2023

ARF calls for TV measurement reset

The Advertising Research Foundation (ARF) is calling for a ‘gradual migration’ away from ‘TV households’ to ‘TV-accessible (TVA) households’ as the basis of TV measurement, to account for shifts in viewing dynamics driven by broadband access and mobile devices. The group based its recommendation on data from its comprehensive TV universe study, DASH, the 2022 […]

March 27, 2023By Colin Mann