Advanced Television

usa

Study: Demand for diversity content in US

As the US celebrates Juneteenth for the second time as a national holiday, it’s an opportunity for corporate America to think about ways in which they can make meaningful contributions to closing racial divides and equity gaps that exist for Black Americans, notes Horowitz Research. Over the past couple of years, there’s been a growing […]

June 17, 2022

Katz, MadHive launch CTV marketplace for political ads

MadHive, the enterprise software company that powers modern media, and Katz Media Group, the media representation company in America, have announced a partnership to bring scale, transparency, and privacy compliance to Connected TV (CTV) for political advertisers. The joint offering will create the largest local CTV marketplace for political advertising, including inventory from MadHive’s local […]

June 15, 2022

Dickies, VICE Media team for Made to Last doc

Dickies, the workwear brand, has announced a partnership with VICE Media Group, a global multi-platform media company, to commemorate Dickies 100th anniversary with an original documentary, in partnership with creative agency This Here, ‘Made to Last,’ which examines the history and meaning of American grit, culture, and identity through the eyes of a modern rancher, […]

June 14, 2022

Forecast: US cable to face stronger fibre competition

Dataxis expects broadband penetration to keep increasing to reach almost 100 per cent of US households by 2026. In a market historically dominated by cable operators, optical fibre will play the most significant role in this growth, representing the vast majority of gained subscribers within the next five years. In 2026, FTTH should therefore account […]

June 10, 2022

Report: US political ads missing voters on linear TV

As the US 2022 political races begin to heat up and the 2024 presidential election looms overhead, MiQ – a global programmatic media partner – has released the findings of a report titled, The Political Media Remix: How Digital Can Make Political TV Buys Smarter. The findings show that both Republican and Democratic advertisers missed […]

June 8, 2022

Disney+ offers US military discount

US service members, military families, honourably discharged veterans, and other authorised Army & Air Force Exchange Service shoppers are now eligible to receive an exclusive offer of 25 per cent off their Disney+ annual subscription plans when they sign up at ShopMyExchange. Available to new and returning subscribers, this exclusive offer will provide discounted year-over-year […]

June 6, 2022

Research: 1 in 5 US jobs supported by ad industry

A study commissioned by The Advertising Coalition and conducted by IHS Markit has found that advertising generated $7.1 trillion (€6.6tn) in sales activity and supported 28.5 million US jobs last year. The study found that the total impact of advertising and its multiplier effects represented 18.5 per cent of US gross domestic product (GDP) and […]

May 26, 2022

Research: SVoD service stacking rebounding in US

According to research from The NPD Group’s TV Switching Study, SVoD viewers in the US are using slightly more SVoD services than a year ago, with viewers churning through streaming TV services less frequently than they were during the first year of the pandemic. This is especially true among households with children below the age of 18. […]

May 24, 2022

Data: US adds 1,065,000 broadband subs in Q1

Leichtman Research Group (LRG) reports that the largest cable and wireline phone providers and fixed wireless services in the US – representing about 96 per cent of the market – acquired about 1,065,000 net additional broadband Internet subscribers in Q1 2022, compared to a pro forma gain of about 1,120,000 subscribers in Q1 2021. These […]

May 20, 2022

SES wins US Trojan contract

SES has been awarded a US Government Trojan contract. The agreement sees SES Government Solutions (SES GS) gain a follow-on contract which supports the US Army Intelligence and Security Command (INSCOM) for up to a five-year period. SES says that using SES’s global network of satellite services, SES GS will continue to support the Army’s […]

May 16, 2022By Chris Forrester