Vevo, the music video platform, has announced a partnership with XITE to launch a new music video experience for Apple TV. Over the past year, Vevo has been working with XITE to effectively monetise its native music video connected TV apps through an ad sales partnership in the US and Europe. The two companies are now […]

Vevo, the music video platform, has confirmed that its catalogue of music videos will now be available on Telstra TV, the streaming service owned and operated by leading Australian telco, Telstra. Telstra TV users will be able to watch content from some of the biggest performers on the planet across all genres of music as […]

Music video platform Vevo has partnered with MAGNA and IPG Media Lab, to reveal significant findings around the nuances of multicultural audiences’ video viewing behaviour. The Anatomy of a Video Experience: A Multicultural Study explores how audiences consume content across multiple devices and their motivations around viewing habits. Understanding these subtleties is key for advertisers […]