Music video network Vevo has launched Afro Pulse, a premium advertising opportunity of specially-curated music videos by Black artists from all genres and career stages. While advertisers can buy this specific content set in time for this Black Music Month, Afro Pulse is an ever-green product for Vevo, now added to its regular sales suite, […]
Vevo, the music video network, has launched a new contextual ad targeting product, called Vevo Rewind. Through Vevo’s data-backed content recommendations, Vevo Rewind allows brands to place their campaign alongside the top Vevo music videos of a particular decade, from the 1970s through the 2010s, in addition to targeting a specific genre or country. Vevo […]
Music video network Vevo has partnered with smart TV operating system VIDAA to launch the Vevo app on VIDAA-powered smart TVs, including models by Hisense and Toshiba. The app launch further solidifies Vevo’s competitive stance in the marketplace as Vevo grows its connected TV (CTV) and OTT footprint. The new Vevo app provides millions of […]
Music video network Vevo has integrated with Comcast advertising unit FreeWheel’s Strata platform. Vevo’s integration will enable Strata’s local spot buyers access to Vevo inventory for local markets. As the composition of the traditional TV audience changes, media agencies are looking for creative ways to augment their linear TV buys to reach consumers across new […]
Music video network Vevo has selected iSpot as an always-on TV ad measurement and attribution solution. Utilising iSpot’s tools, Vevo can distinguish connected TV (CTV) audiences from those viewing on other platforms to authenticate a campaign’s incremental reach. Furthermore, iSpot’s impressions will also take into account audiences watching together for a more accurate reflection of […]
Vevo, the music video network, has launched Vevo Pop, an ad-supported linear channel featuring pop-genre music videos, on Samsung TV Plus in the UK. The partnership builds on Vevo’s momentum and expansion into the UK market, bringing music videos back into the home to connect fans with their favourite artists. “In the US, we partnered […]
Music video network Vevo has launched Moods, an AI-powered product that identifies and groups Vevo music videos by mood for more effective ad targeting. Vevo’s Moods product allows advertisers easily to place their campaigns in an emotionally-congruent environment, such as a heartfelt music video playlist ahead of Valentine’s Day or Mother’s Day. Aligning ad creative […]
Vevo, the music video platform, is now available on Comcast’s Xfinity X1 and Xfinity Flex. X1 and Flex customers can enjoy free, on demand access to more than 500,000 music videos in the Vevo catalogue, including Vevo original content and live performances. To access the Vevo app, X1 and Flex customers can just say “Vevo” […]
Premium music video service Vevo has reached weekend daily highs of one billion global views, a record milestone, according to its annual year-end lookback. This year, Vevo has been hyper-focused on its distribution strategy and expansion into the home via an array of OTT partners, including Samsung TV Plus, VIZIO and Netrange. Through these partnerships, […]
Vevo, the music video platform, has announced that Vevo’s catalogue of more than 450,000 music videos and original content is now available for free on millions of VIZIO SmartCast TVs. VIZIO users can now stream Vevo music videos 24/7 directly on their TVs. “At Vevo, we pride ourselves in bringing our high-quality, culturally relevant content […]