Brightcove, the streaming technology company, has announced an agreement where media and tech giant Yahoo will leverage and broadly integrate Brightcove’s streaming technology platform across its portfolio of digital properties. As the exclusive streaming technology provider for Yahoo, Brightcove will power its video streaming from end to end, supporting its huge consumer demand. “As a […]
Yahoo has announced a strategic partnership with Samba TV, a specialist in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time across the UK and Canada. The deal is part of an extension and renewal of an […]
Yahoo and Publicis Media have published a study, CTV Ad Attention & Receptiveness, aimed at answering important questions, including: Does CTV ad attention and receptiveness vary by environment, such as time of day, seasonality, streaming application, genre, and contextual relevance? How do consumers respond to different executional strategies, such as ad length/type, pod position, frequency […]
Yahoo is the latest tech giant to announce significant lay-offs, with plans to cut more than 20 per cent of its total 8,600 workforce as part of a major restructuring. The veteran online brand is reorganising its advertising unit, which will lose more than half of the department by the end of 2023. “These decisions […]
Sports media company, Sunset+Vine, has announced that Raj Mannick will join the company as Head of Digital. Mannick will start the role in January 2023 with a remit to accelerate the growth of the digital side of the business. He will be responsible for building on the company’s track record in providing a range of […]
Yahoo is expanding its partnership with DirecTV Advertising to include set-top box (STB) data, backed by privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DirecTV households in the US to optimise planning, activation and measurement of digital campaigns across DirecTV and non-DirecTV […]
Yahoo has announced a partnership with Comscore to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments – leveraging categories like TV genre – support campaign relevancy and reach within identity-less CTV app environments. “The CTV landscape continues to see tremendous growth, and as […]
DirecTV Advertising and Yahoo have formed a strategic partnership with the aim of unlocking new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, the pair are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working […]
Limelight has completed the acquisition of Edgecast from Yahoo. The combined company will operate as Edgio. A press release from Edgio said that its solutions will “combine the power of the world’s best performing edge platform with the most complete set of capabilities for web applications, APIs and video content – continuing on its strategy […]
Yahoo has announced a partnership in Australia with Samba TV, the global omniscreen advertising and analytics company. The new deal provides advertisers with a holistic cross-screen view, connecting traditional offline television audiences with the online world. Samba TV’s first-party Smart TV data is now integrated into the Yahoo DSP to help advertisers maximise their advertising […]