Media ecosystem facilitator Verizon Media and connected entertainment specialist VIZIO have agreed a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18 million […]
AdLedger, a non-profit consortium building open standards that leverage blockchain to improve digital advertising, has confirmed what it says is a successful global implementation of open source tool set CryptoRTB with OMD Italy, Italiaonline and MadHive for a Dixan Campaign by Henkel Italy. CryptoRTB uses blockchain and cryptography to improve the integrity of the media […]
The latest Advertising Association/WARC Expenditure Report, which collects advertising revenue data across the entire media landscape, forecasts UK adspend will grow by 15.2 per cent in 2021 to reach a total of £27 billion (€31bn). This will recover the entirety of 2020’s £1.8 billion decline and is expected to precede a 7.2 per cent rise […]
Google and US Spanish-language content and media company Univision have agreed a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow. Google Cloud will help drive Univision’s digital transformation, deepening the media company’s relationships with Hispanic […]
The Scottish Professional Football League (SPFL) and broadcaster Premier Sports have announced that the Scottish League Cup will henceforth be known as the Premier Sports Cup for at least the next two seasons. The title sponsorship of the League Cup comes through additional investment from Premier Sports. The announcement also confirms Premier Sports have extended […]
Cross-platform TV ad measurement TVSquared has been onboarded by video advertising platform SpotX as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX are supporting CTV’s global growth by delivering brand lift, reach, sales, and […]
Atv talks to Martin Bergenwall of Verimatrix about Streamkeeper and the all-new hyper-flexible SaaS Secure Delivery Platform Founder Roy Taylor talks to A-tv about Ryff, the AI driven product placement solution and market. ATV talks to Christian Lefebvre of Technicolor about the changing landscape of OTT and the abiding importance of the STB and […]
Media data and analytics company Nielsen has launched Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen’s premier audience insights platform, NPOWER, that it says provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers […]
Cross-platform media evaluation specialist Comscore has agreed a new strategic partnership with DISH Media, extending its data licence to virtual multichannel programming distributor SLING TV. The agreement includes the continued cross-platform measurement of advanced advertising and content via Comscore TV products. The expanded licence agreement protects consumer privacy data and includes first-party matching rights to […]
Just over a year since lockdowns and other distancing measures were first widely enacted, proprietary data from omnichannel advertising Mediaocean reveals how major advertisers responded to the crisis. The analysis suggests an economy with pent-up energy, keen to stimulate consumer confidence and renewed growth as the world begins to see a route towards the end […]