Xandr and TiVo have entered into an agreement to make TiVo’s ad-supported CTV inventory available to buyers in the Xandr Marketplace. The agreement includes TiVo’s pre-roll and in-stream content CTV advertising offerings. “By integrating with Xandr’s advanced technology platform, TiVo is furthering our commitment to providing advertising partners with the tools they need to effectively […]
More than 85 per cent of UK consumers would reduce or stop purchasing products they buy regularly if they discovered an ad for that product had run next to Covid-19 conspiracy theories or misinformation, according to the 2021 TAG/BSI UK Brand Safety Survey, conducted by certification programme the Trustworthy Accountability Group (TAG) and Brand Safety […]
Global advertising technology company, The Trade Desk, has announced a partnership with Sky Media, the advertising sales arm of Sky. The partnership will allow advertisers using The Trade Desk’s technology platform to access Sky Media’s premium broadcaster VoD content. Starting with select channels, the partnership will develop to allow brands and marketers to reach audiences […]
In Q1 2021, 6 per cent more linear TV minutes were watched overnight in the UK compared to Q4 2020, according to data from Samba TV. The number of minutes of daytime TV watched in the UK remained stable between Q4 2020 and Q1 2021. Samba TV’s State of Viewership Q1 2021 report shows the […]
Pan-European broadcaster RTL Group’s quarterly numbers for the first three months of 2021 show group revenue up 3.9 per cent organically year on year, with reported Group revenue down 4.2 per cent to €1.404 billion ascribed to scope effects and negative exchange rate effects. Thomas Rabe, Chief Executive Officer of RTL Group, says: “Our streaming […]
Digital video advertising growth continues, and is expected to represent more than half (56 per cent) of total video spend projected in 2021. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down, according to IAB’s Video Ad Spend 2020 and Outlook for 2021 report, released at the IAB 2021 […]
Sell-side advertising platform Magnite has closed its previously-announced acquisition of US ad-tech company SpotX from RTL Group, creating what it says is the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital. According to Magnite, buyers and sellers have long wanted a scaled, independent […]
Beachfront, the convergent TV advertising platform, has announced the completion of a national addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR), the consortium founded by VIZIO to establish an open standard for addressable advertising on connected TVs. “Widespread and continued support for the OAR spec has been […]
US multiplay telco Verizon and alternative investment manager firm Apollo Global Management have confirmed that funds managed by affiliates of Apollo have entered into an agreement to acquire media and online business Verizon Media for $5 billion (€4.14bn). Verizon will retain a 10 per stake in the company, comprised of iconic brands such as Yahoo […]
At 2021 IAB NewFronts, fuboTV, the sports-first live TV streaming platform in the US, announced the launch of a branded content studio for advertisers, and a partnership with LiveRamp to enhance its addressable advertising capabilities. Through the new studio, advertisers can collaborate with fuboTV’s creative team to create custom branded content to air on Fubo […]