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Meetrics, SpotX partner for video audience verification

Meetrics, SpotX partner for video audience verification

Ad verification vendor Meetrics and video ad serving platform SpotX have joined forces to provide additional inventory verification and audience behaviour data for video advertisers in Europe and around the…

Biggest barriers to VR take-up are apps and accessories

Biggest barriers to VR take-up are apps and accessories

Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to research…

Google demos VR advertising

Researchers at Area 120, Google’s experimental unit, have revealed in a blog post that they’ve built their first version of a digital advertising format designed specifically for mobile, virtual-reality applications.…

Research: OTT, non-linear transforming European pay-TV  

Research from the Pay-TV Innovation Forum 2017 – a global research programme for senior pay-TV executives that examines the state of pay-TV innovations and strategies that will drive the next…

Amazon to charge $2.8m for NFL streaming ad packages

Amazon to charge $2.8m for NFL streaming ad packages

Having acquired the rights to stream Thursday night NFL games, Amazon is reportedly set to charge $2.8 million (€2.5m) for ad packages. The online giant has the right to sell…

Global adspend to grow 4.2% in 2017

Global adspend will grow 4.2 per cent to $559 billion (€499.7bn) in 2017, according to Zenith’s new Advertising Expenditure Forecasts. That’s down from 4.8 per cent growth in 2016. However,…

Adobe unveils personalised advertising solution

According to digital experience specialist Adobe, we have entered an unprecedented era of television, with more available on more devices than ever before. Traditional TV, over-the-top (OTT), video on demand…

Sky, Virgin Media targeted TV ad partnership

UK pay-TV platforms Sky and Virgin Media have formed a strategic partnership that they say will enable businesses both big and small to benefit further from advanced TV advertising across…

Majors establish European Broadcaster Exchange

Germany’s ProSiebenSat.1, TF1 Group (France) and Mediaset (Italy and Spain), are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European…

Kantar, Samba TV ad measurement solution

Kantar Millward Brown has partnered with Samba TV in the US to launch a single-source measurement solution for television advertising effectiveness. The partnership combines Samba’s TV dataset with Kantar Millward…