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4Sales releases 360° TV VoD ads

4Sales – the ad sales arm of UK commercial broadcaster Channel 4 – has revealed the first ever 360° interactive VoD ad format that will allow viewers of its All…

64% drop in pirate site advertising

A UK police operation that disrupts illegal websites providing access to films, TV, books, music and games has seen major success. The City of London Police’s Intellectual Property Crime Unit…

Italy: TV ad market worth €3.8bn in 2016

Italy: TV ad market worth €3.8bn in 2016

The TV advertising market in Italy in 2016 was worth €3.8 billion, a 5.4 per cent growth on 2015, according to figures from Nielsen. In December only, the total TV…

Brightline personalised TV ads with Nielsen

BrightLine, a specialist in advanced TV advertising, has selected the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, to enable marketers to deliver personalised TV advertisements to…

Broadcasters warn against EC Directive changes

A grouping of Europe’s commercial broadcasters has warned that proposed changes to the AVMS Directive are a step backwards that risks damaging growth, audience choice and investment in European content,…

UK ad spend £5.28bn

TV ad revenue in the UK totalled £5.28 billion (€6.21bn) in 2016, up 0.2 per cent on 2015, according to full year revenue figures provided to Thinkbox – the marketing…

Hundreds of Indian TV channels breach ad-rules

India’s Telecom Regulatory Authority (TRAI) has reported that hundreds of channels are transmitting advertising breaks that exceed TRAI’s rules. TRAI has various limits in place for ad-breaks and found that…

Oscars second only to Super Bowl for ad revenue

Oscars second only to Super Bowl for ad revenue

As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to dominate its rivals the Grammy’s and Golden Globes, pulling in $115…

YouTube to axe long, unskippable ads

YouTube to axe long, unskippable ads

YouTube is to set scrap “unskippable” 30-second advertisements on its video service. The Google-owned site has confirmed plans to instead focus on “formats that work well for both users and…

61% of Snapchat content video

61% of Snapchat content video

Originally thought of as a social network mostly geared toward teenagers, now millennials are engaging with Snapchat. In fact, businesses are quickly taking notice of the fastest growing social media…