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NBCU ‘picture-in-picture’ ads for WWE

NBCU ‘picture-in-picture’ ads for WWE

NBCUniversal is now using ‘picture-in-picture’ technology during commercial breaks on WWE SmackDown on the USA Network. ‘Picture-in-picture’ means that when the show goes to commercial, the sound from the show…

Nielsen expands Twitter ad measurement

Nielsen expands Twitter ad measurement

Nielsen has expanded its measurement of Twitter mobile campaigns to 23 new global markets, in addition to the US. Through Digital Ad Ratings, Nielsen will now provide independent audience verification…

Survey: Gen Z happy with OTT ads

Tremor Video, a provider of software for video ad effectiveness, has released a proprietary study in conjunction with Hulu, regarding Gen Z’s ad receptivity on connected TV (CTV) and OTT…

Facebook closes the gap on TV advertising

Research released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North…

Videology: “6x increase in Connected TV ad campaigns in 2 years”

Videology: “6x increase in Connected TV ad campaigns in 2 years”

Videology, a software provider for converged TV and video advertising, has released its Q1 2017 U.S. TV & Video At-A-Glance report. According to the report, Videology has seen a 6x…

AOL: “Shorter videos = bigger audiences”

The results from a AOL’s latest global research study reveal the consumer behaviours and industry trends driving the evolution of digital video, and point the way for advertisers and publishers…

Report: Mobile operators must embrace ad market

Mobile operators should be doing more to leverage subscriber data in mobile advertising, particularly in the face of stalling service revenue. A Strategy Analytics report concludes that the majority of…

YouTube survives ad controversy

YouTube survives ad controversy

Google parent Alphabet posted a 29 per cent rise in quarterly profit, driven by a surge in advertising on mobiles and its popular YouTube video service. Alphabet’s net income rose…

Viewers pay more attention to Connected TV ads

Viewers pay more attention to Connected TV ads

YuMe, a provider of digital video brand advertising., has released a report measuring ad attention by comparing the actual time a viewer’s eyes were tracked watching an ad against the total…

Just Eat £10m a year to sponsor X Factor

Just Eat, the online takeaway food service, has agreed a £10 million-a-year deal (€11.9m) to be the new sponsor of The X Factor and intends to launch a nationwide “Chef…