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TV ad minutes under EU investigation

TV ad minutes under EU investigation

A report in French business newspaper Les Echos, and reported by analysts at Exane/BNP-Paribas, says that the European Commission is pushing for greater liberalisation of pan-European TV advertising. Les Echos…

Disney’s Iger: “Too many ads on TV”

Ad-free services from the likes of Netflix and Amazon Prime are seemingly impressing Disney CEO Bob Iger, who has said he believes there are too many commercial interruptions on TV.…

TiVo reveals top Super Bowl moments

TiVo reveals top Super Bowl moments

TiVo has compiled its post-game report highlighting this year’s most engaging commercials, promotions and in-game moments from the overtime comeback by the New England Patriots over the Atlanta Falcons. As…

Super Bowl ad costs £3.9m, 31% will see them online

Advertisers have spent a record £306 million (€356.5m) for a 30 second TV ad slots during the Super Bowl. Almost 112 million people tuned in last year, but 3.96 million…

Kantar Millward Brown, TV Optik partnership

Audience measurement and data management platform Tru Optik, built for OTT TV, is expanding its capabilities through a partnership with global research agency Kantar Millward Brown, which specialises in ad…

Sky AdSmart for Channel 5

Sky AdSmart has added its first public service broadcaster to its ad-targeting portfolio.  Channel 5 becomes the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV. Sky…

TV tops US 2016 ad spend

TV tops US 2016 ad spend

Advertising cost and spend data specialist Standard Media Index (SMI) has unveiled results for December 2016, Q4 2016 and the full 2016 calendar year. SMI total market closed December 2016…

Subtitling ads increases brand awareness by 18%

Research by AdColony, in association with Millward Brown, has found that certain brands can increase awareness of their products through subtitling their adverts. The research analysed two versions of adverts,…

C4 to air live surgery ad

In a broadcasting first, Cancer Research UK and Channel 4 will air a live colonoscopy during an ad break on January 18th. The 90 second advert, titled ‘Live from the…

Operation Creative tackles digital piracy

January 11th saw officers from the City of London Police’s Intellectual Property Crime Unit (PIPCU) visit organisations found to be advertising on websites involved in digital piracy. Officers from the…