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Sky AdSmart for Channel 5

Sky AdSmart has added its first public service broadcaster to its ad-targeting portfolio.  Channel 5 becomes the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV. Sky…

TV tops US 2016 ad spend

TV tops US 2016 ad spend

Advertising cost and spend data specialist Standard Media Index (SMI) has unveiled results for December 2016, Q4 2016 and the full 2016 calendar year. SMI total market closed December 2016…

Subtitling ads increases brand awareness by 18%

Research by AdColony, in association with Millward Brown, has found that certain brands can increase awareness of their products through subtitling their adverts. The research analysed two versions of adverts,…

C4 to air live surgery ad

In a broadcasting first, Cancer Research UK and Channel 4 will air a live colonoscopy during an ad break on January 18th. The 90 second advert, titled ‘Live from the…

Operation Creative tackles digital piracy

January 11th saw officers from the City of London Police’s Intellectual Property Crime Unit (PIPCU) visit organisations found to be advertising on websites involved in digital piracy. Officers from the…

UKTV predicts record audiences

UKTV predicts record audiences

Multichannel broadcaster UKTV is predicting it will register record-breaking growth in share of commercial impacts (SOCI) across the last 12 months. UKTV is projecting 7.7 per cent growth of its…

Analyst: Global advertising revenue to hit $532bn

Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion (€508bn) according to…

Record US Q3 Internet ad revenues

US advertisers invested $17.6 billion (€16.8bn) in digital advertising in the third quarter of 2016, according to the latest IAB Internet Advertising Revenue Report from IAB (Interactive Advertising Bureau) and…

Russian ‘methbot’ fraud targets online ads

Security researchers at advertising fraud protection and human verification specialist White Ops have exposed the most profitable and advanced ad fraud operation ever seen by the industry. Dubbed ‘The Methbot…

Aliens to invade TV ad breaks

Aliens will suddenly appear on TV across the UK on Boxing Day (December 26th) to announce that they are coming to Earth in the latest TV ad from Thinkbox, the…