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Videology partners with YoSpace

Videology partners with YoSpace

Videology, a software provider for converged TV and video adverting, has announced a technology partnership with Yospace, a provider of Dynamic Ad Insertion solutions to broadcasters. The two companies will…

RhythmOne acquires YuMe for $185m

Digital ad company RhythmOne has entered into a definitive agreement with YuMe, a provider of digital video brand advertising, to acquire all its issued and to be issued share capital for…

Australian online ad market up 11.7%

The Australian online advertising market has once again delivered double-digit growth figures increasing by A$799 million (€536m) to reach A$7.6 billion for the full financial year ending June 30th 2017,…

Australia: Connected TV 35% of broadcaster online video

IAB Australia’s Video Council – the trade association for online advertising in Australia – has released the country’s first white paper on Connected TV (CTV) which reveals that CTV now…

SpotX fully acquired by RTL Group

Video ad serving platform SpotX has confirmed that the RTL Group will acquire all remaining shares in the company, bringing its total ownership to 100 per cent. According to SpotX,…

Medialaan chooses Yospace for live streaming ad insertion

Belgian commercial broadcaster, Medialaan, has chosen Yospace’s Dynamic Ad Insertion (DAI) system to monetise live channels on the new TV everywhere service, Stievie Premium. The new Stievie Premium edition offers…

Spain: Pay-TV causes FTA ad revenue decline

Spain: Pay-TV causes FTA ad revenue decline

The growth of pay-TV and online streaming services is taking TV ad revenues away from the largest FTA operators in Spain; namely Mediaset and Atresmedia. In the first half of…

CSA allows TF1 ad breaks in news

CSA allows TF1 ad breaks in news

French TV regulator CSA has authorised commercial channel TF1 to air a commercial break in news programmes that exceed 30 minutes, within a limit of 12 minutes per hour. In…

ASA bans Sky broadband ad as Virgin complain

Sky has had a broadband TV commercial banned by the Advertising Standards Authority (ASA) following a complaint from Virgin Media. The commercial featured the cast from animated movie The Secret…

Forecast: US TV primetime ad revenue up 6%

The negotiations for US TV’s primetime upfront for the 2017-18 season are nearly complete and Media Dynamics estimates that total ad revenue for the broadcast TV networks and cable channels…