According to a report from cloud video platform Grabyo, UK video customers have increased monthly spending on online streaming services by over £100 million, which equates to an uplift of over 25 per cent, since lockdown began in March in the UK. Grabyo’s UK At Home Video Trends 2020 report surveyed over 2,000 UK consumers […]

Brightcove, the video technology platform, has published the Brightcove Q2 2020 Global Video Index Entertainment and Media Edition, which found that OTT streaming of entertainment content continued to dominate, even as governments began loosening stay-at-home restrictions. The data suggests that consumers’ media consumption habits may be permanently shifting away from linear TV, cementing streaming as […]

App Annie, a specialist in mobile data and analytics, has released its latest report which shows that consumers spent 1.6 trillion hours on their mobile devices in the first half of 2020. From gaming to streaming movies to social media to video conferencing, mobile has taken centre stage in consumers’ lives — ingraining new app […]

A research study, The Power of CTV: Reaching Persuadable Voters in 2020, from omnichannel sell-side advertising platform Magnite identifies Connected TV (CTV) advertising as an essential channel for political campaigns to influence “persuadable” voters, the 30 per cent of eligible voters who identify as independent or undecided ahead of the 2020 elections. Key findings include:

The latest figures from research firm Ampere Analysis suggest that there is room for three billion additional streaming subscriptions across the world’s largest media markets, even though some territories are moving towards a ‘stacking ceiling’. As SVoD growth becomes increasingly

Findings from Leichtman Research Group (LRG) indicate that the largest cable and telephone providers in the US – representing about 96 per cent of the market – acquired about 1,245,000 net additional broadband Internet subscribers in Q2 2020, compared to a pro forma gain of about 375,000 subscribers in Q2 2019. These top broadband providers […]

The Covid-19 pandemic has boosted home entertainment subscription services in Australia according to research from emerging technology analyst firm Telsyte. Australians added 5.6 million new subscriptions to the end of June 2020, an increase of 18 per cent from a year ago. This growth was across streaming video on demand (SVoD), streaming music and games-related […]

A study carried out by the US’s National Bureau of Economic Research (NBER) suggests that, at launch, when little is known about a movie, high quality illegal copies demonstrate a positive effect on revenues. In the post-launch period, however, higher quality illegal copies exhibit a negative effect on revenues. In the NBER paper, Latent Estimation […]

Fewer people claim to be following news on social media than a year ago, according to Ofcom’s annual news consumption report. While TV remains the most popular platform for people to access news (75 per cent), the proportion using social media to keep up with the latest stories has fallen to 2018 levels – from […]

Findings from Hub Entertainment Research’s Predicting the Post-Pandemic study suggest that although pandemic-related increases in streaming, broadcast network, and YouTube viewing in the US are likely to persist after the crisis eases, one behaviour that has increased during the pandemic—video chats with friends and family—is at the top of the list of behaviours consumers will […]