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TV ads more effective when combined with Twitter

TV ads more effective when combined with Twitter

In an analysis conducted for Twitter, MarketShare has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. The study – which focused…

Facebook debuts video ads

Facebook  will begin selling video ads later this week reports the WSJ. The ads will play automatically in users news feeds as Facebook targets a share of the $66.4 billion…

Scripps signs up for Viggle second screen

Scripps Networks Interactive, whose lifestyle media brands include Food Network, HGTV and Travel Channel, has become the first programmer to offer the Viggle social platform to all Scripps advertisers. Viggle,…

DirecTV invests in LiveClips, i.TV

DirecTV has partnered with two digital technology companies, LiveClips and i.TV. The LiveClips technology platform aggregates live, post-game or archived sports feeds to create, digitise and deliver discrete searchable video…

BuddyTV launches Vibes

BuddyTV, the US TV website, has secured an additional $1.5 million for its release of Vibes, an app experience for its iOS7 version of BuddyTV Guide. The free app targets…

Apple buys start-up Topsy

Apple buys start-up Topsy

Apple has acquired social media search and analytics start-up Topsy. Apple confirmed the acquisition but would not say why it bought the company, which specialises in analysing Twitter data and…

+TVE app to share live videos

Spain’s state-owned TV RTVE has launched +TVE, an application for tablets and smartphones that allows viewers to edit and share 30 second live TV videos on social networks. When watching…

60% tweet while watching TV

60% tweet while watching TV

Dan Biddle, Twitter UK’s head of broadcast partnerships says 60 per cent of UK’s 15 million Twitter users tweet while watching TV. Biddle told the OTTtv World Summit…

Social TV market to reach $256bn 2017

According to a market research report by MarketsandMarkets, the total Social TV market is expected to reach $256.44 billion by 2017 with a CAGR of 11.2 per cent. To make…

fanatix, ESPN social cricket app

fanatix, ESPN social cricket app

fanatix and ESPN have lauhced a new social mobile app for cricket lovers. The social-first application brings news, scores, blogs, images, video and social media content from the digital cricket…