In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER), an asset management solution for TV and video ads. As revealed in the company’s latest Video Benchmarks Report, 49 per cent of all video ad impressions were served to CTV platforms in 2019 – more than triple the 16 per cent served in 2017.
Key findings include:
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