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NENT acquires women’s football for Viaplay

March 8, 2021

Nordic Entertainment Group (NENT Group), the Nordic streaming company, has secured a comprehensive package of women’s top football for its streaming service Viaplay in Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania and Poland.

As part of the deal, NENT Group will hold the exclusive rights to Women’s Super League (WSL) until the 2023/24-season.

Furthermore, Women’s Serie A, Frauen Bundesliga, Danish League (Gjensidige Kvindeliga) and selected matches from Spain’s Liga Iberdrola have been acquired for all nine markets and will be streamed on Viaplay.

Anders Jensen, NENT Group President and CEO, said: “We want Viaplay to have the strongest sports offer across our markets. And this acquisition of women’s top-tier football further strengthens this position. Women’s football is developing rapidly both on and off the pitch. NENT Group and Viaplay are thrilled to be part of this journey, and we have big expectations for the years to come. These rights sits nicely with our ambitions in the markets, not least in the Baltics, where Viaplay will be launched on March 9th.”

Viaplay will show Women’s Super League until 2024 with at least two matches per round. The coverage of Serie A has already begun and will feature two matches per round plus the semi-finals along with the final in Serie A Cup tournament.

For Liga Iberdrola, 30-35 matches per season will be shown on Viaplay with the home matches of FC Barcelona, Real Madrid, Athletic Club, CFF Madrid and CD Santa Teresa until 2022/23.

Next season, Danish League (Gjensidige Kvindeliga) kicks off on Viaplay with all matches broadcasted live on Viaplay with selected games aired on linear tv in Denmark until 2023/24.

Frauen Bundesliga is already running in Sweden, Denmark Finland, Norway and Iceland. From next season Viaplay in the Baltic region and Poland will also be showing the games with 44-60 matches per season until 2021/22.

NENT Group will launch Viaplay in the Baltics on March 9th and has already secured the exclusive Baltic rights to Formula 1 motorsport, NHL ice hockey, UEFA Champions League, UEFA Europa League, UEFA Conference League, Bundesliga, English cup football and South American national team football.

Viaplay will launch in Poland in August 2021.

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