BritBox UK has hit its target of half a million subscriptions.
The digital video subscription service, which was created by the BBC and ITV and includes content from Channel 4 and Channel 5, launched at the end of 2019 offering a collection of British box-sets available all in one place, including recent programmes as well as classic TV series.
Content and subscriptions to BritBox UK have both grown rapidly, with the service leveraging and expanding its collection of exclusive content available as well as original commission Spitting Image (launched in October 2020) which marks the first of a slate of originals due to launch on the platform over the next two years.
BritBox’s first original drama commission, The Beast Must Die, starring Cush Jumbo and Jared Harris, will launch on the platform in May.
ITV’s chief executive Carolyn McCall said: “It’s been a great first year on BritBox, with all of the UK PSBs on board and the launch of our BritBox Originals strategy with Spitting Image. Achieving half a million subscriptions in little over a year from launch puts BritBox ahead of plan and firmly establishes the service in the UK OTT market.”
Most-viewed content on the service since launch has included the likes of Broadchurch, Only Fools and Horses, Love Island, and the collection of over 600 episodes of Doctor Who Classic which are only available to stream on the service..
BritBox says that partnerships, including those with BT and EE announced in 2020, have been crucial to its success. BritBox this week announced distribution of the service via Amazon Prime Video Channels from this spring.