Pluto TV, the free ad-supported streaming television (FAST) service, has announced the company’s first-ever series of international brand campaigns, debuting across different regions, to drive brand awareness and resonance amongst consumers as the service furthers its global expansion.
“Pluto TV has an innovative proposition, offering curated local and international channels with a linear approach into the streaming world. Our first international brand campaign will underline even more of our uniqueness, making clear that Pluto TV is the easy-going streaming service full of incredible content, all for free – no matter where in the world you are,” said Olivier Jollet, Senior Vice President and General Manager of Pluto TV. “We developed various creative concepts to break through to and resonate with consumers in their respective markets, as Pluto TV is for everyone, everywhere.”
“As we continue to scale Pluto TV worldwide, we’re keen to build awareness of the brand in a way that not only stands for great free, streaming TV, but also surprises audiences and fans in unusual, fun ways,” said Marco Nobili, Senior Vice President, Marketing, Data and Analytics, ViacomCBS Networks International. “The campaigns establish our distinctive offering, while adding a unique personality through unexpected touches.”
The campaigns span out-of-home, digital, TV, and social media and have begun to roll out in Latin America, Germany, and the UK, and are forthcoming later this year in Italy, France and Spain.