To expand the social media capabilities of Adobe’s creative tools, the company has entered into an agreement to acquire ContentCal, a social media and content marketing solution.
ContentCal lets users focus on creativity by automating social media publishing and reporting tasks. Based in London, the company has built a strong customer base, from individuals and small businesses to big digital brands.
Adobe says thay itself and ContentCal already share many customers who already rely on Adobe creative products to produce content for Instagram, Facebook, Twitter, LinkedIn and more.
Alex Packham, CEO and Founder of ContentCal, said. “We started ContentCal knowing that the Creator Economy had the potential to fundamentally change the way people work. Today our technology is being used by some incredible businesses, entrepreneurs, and creatives. Joining Adobe is a fantastic outcome because we’re bringing our technology to a global platform and will be able to share the power of ContentCal with creators no matter where they are.”
The transaction is expected to close in the first quarter of fiscal year 2022 pending closing conditions.