In 2023, French VoD consumption made up a third (33 per cent) of overall video viewing, a rise of seven points over four years. According to the latest wave of Médiamétrieʼs TV Year report, TV, platform of all platforms, French individuals’ total video consumption reached 4h 37m in 2023, while in 2022, the live, replay, […]

Médiamétrie, the French audience measurement and digital media usage specialist, has has announced its audience measurement service will now integrate TV consumption data on smartphones, tablets and laptops. This marks the first step in an evolving process that takes into account the viewing of preview content ahead of its linear broadcast, and later in the […]

French TV and Connected TV ad revenues could rise by 5 per cent in 2024 to €3.8 billion according to the AVOD Market Report from Médiamétrie and NPA Conseil. According to the forecast, CTV will benefit as more FTTH homes are passed next year – 64 per cent of French households are already fibre subscribers […]

The French AVoD and Fast TV market generated a total of €15 million in 2022, tripling its share compared to 2021. According to a joint study by Médiamétrie and NPA Conseil, the 2023 revenues should be between €8 -€8.5 million, if the market remains stable.  The domestic French market is comprised of 292 FAST TV […]

Audience measurement, data and analytics specialist Nielsen and French media company Groupe M6 are to cooperate to power Open Web digital measurement in France. The cooperation sees Groupe M6 become the first European publisher to help fuel Nielsen’s demographic data in its Identity System for French digital campaigns helping to provide a more precise measurement […]

French Internet users spent two hours and eighteen minutes surfing the internet per day in 2022, and three in four (45 million) are doing it every day. This is 10 per cent more than in 2019. According to a study by Médiamétrie, 75 per cent of this time is spent on smartphones, ahead of online […]

Post-Covid trends in 2022 have confirmed the acceleration of video consumption as the number of offerings and platforms is expanding rapidly in France, according to the Médiamétrie 2022 TV Year study. Some 50.4 million French users (88 per cent) now watch videos daily, whether on a connected TV, VoD or social networks. This represents a […]

With major international events such as the Summer Olympics and the European Football Championship, the 2019/20 season looked set to become an exceptional year. Before these events were cancelled, other major international competitions had marked the start of the season, such as the Rugby World Cup, from September 20th to November 2nd, which was a […]