Advanced Television


France: VoD consumption growing

In 2023, French VoD consumption made up a third (33 per cent) of overall video viewing, a rise of seven points over four years. According to the latest wave of Médiamétrieʼs TV Year report, TV, platform of all platforms, French individuals’ total video consumption reached 4h 37m in 2023, while in 2022, the live, replay, […]

January 24, 2024From Pascale Paoli-Lebailly in Paris

France: Médiamétrie enhances audience measurement

Médiamétrie, the French audience measurement and digital media usage specialist, has has announced its audience measurement service will now integrate TV consumption data on smartphones, tablets and laptops. This marks the first step in an evolving process that takes into account the viewing of preview content ahead of its linear broadcast, and later in the […]

January 3, 2024From Pascale Paoli-Lebailly in Paris

France : TV, CTV ad revenues close to €4bn in 2024

French TV and Connected TV ad revenues could rise by 5 per cent in 2024 to €3.8 billion according to the AVOD Market Report from Médiamétrie and NPA Conseil. According to the forecast, CTV will benefit as more FTTH homes are passed next year – 64 per cent of French households are already fibre subscribers […]

December 12, 2023From Pascale Paoli-Lebailly in Paris

France: AVoD, FAST revenues tripled in 2022

The French AVoD and Fast TV market generated a total of €15 million in 2022, tripling its share compared to 2021. According to a joint study by Médiamétrie and NPA Conseil, the 2023 revenues should be between €8 -€8.5 million, if the market remains stable.  The domestic French market is comprised of 292 FAST TV […]

September 4, 2023From Pascale Paoli-Lebailly in Paris

Nielsen, Groupe M6 measurement partnership

Audience measurement, data and analytics specialist Nielsen and French media company Groupe M6 are to cooperate to power Open Web digital measurement in France. The cooperation sees Groupe M6 become the first European publisher to help fuel Nielsen’s demographic data in its Identity System for French digital campaigns helping to provide a more precise measurement […]

August 11, 2023

France: Smartphones account for 75% of online time

French Internet users spent two hours and eighteen minutes surfing the internet per day in 2022, and three in four (45 million) are doing it every day. This is 10 per cent more than in 2019. According to a study by Médiamétrie, 75 per cent of this time is spent on smartphones, ahead of online […]

February 21, 2023From Pascale Paoli-Lebailly in Paris

France : 50m people watch content daily

Post-Covid trends in 2022 have confirmed the acceleration of video consumption as the number of offerings and platforms is expanding rapidly in France, according to the Médiamétrie 2022 TV Year study. Some 50.4 million French users (88 per cent) now watch videos daily, whether on a connected TV, VoD or social networks. This represents a […]

January 20, 2023

Report: “Success stories for TV sport amid pandemic”

With major international events such as the Summer Olympics and the European Football Championship, the 2019/20 season looked set to become an exceptional year. Before these events were cancelled, other major international competitions had marked the start of the season, such as the Rugby World Cup, from September 20th to November 2nd, which was a […]

December 21, 2020

France: Médiamétrie takes over SVoD barometer

Médiamétrie is taking over the daily SVoD barometer, which was previously operated by NPA Conseil in partnership with Harris Interactive. Harris Interactive will continue to collect reporting-based data from the public on a daily basis. At a time when SVoD platforms are firmly establishing themselves in the audiovisual landscape, with nearly 1 in 2 French […]

September 7, 2020