OzTAM increases TAM panel with Nielsen
OzTAM has announced that the number of homes in its television audience measurement (TAM) panels will rise by 50 per cent. The increase will enhance OzTAM’s television audience measurement, and follows OzTAM’s extension of Nielsen’s contract to supply TAM services in Australia’s five mainland capital cities and nationally for subscription television (STV). OzTAM and Nielsen’s […]