With the RTL Group suggesting that the deal will create a cross-media champion across TV, streaming, print, radio and digital, RTL Deutschland has agreed with Bertelsmann to acquire Gruner + Jahr’s German publishing assets and brands for €230 million on a cash-free and debt-free basis. G+J will contribute popular and trusted brands such as Stern, […]
RTL Group results for the six months ending June 30th 2021 show that group revenue was up 13.7 per cent to €3.014 billion (H1/2020: €2.652bn), mainly as a result of strong growth of TV advertising revenue in the second quarter of 2021, of Fremantle and of the streaming businesses. Group revenue was up 21.5 per […]
Ad management, data-driven creative messaging and unified insights platform Flashtalking, has partnered with global measurement and attribution platform TVSquared for cross-platform TV measurement to provide real-time, household-level insights to marketers globally, proving the unique reach that connected TV (CTV) delivers beyond linear advertising. TVSquared’s always-on ADvantage platform, combined with its intelligent workflow automation, enables Flashtalking […]
WideOrbit, a specialist in broadcast TV and radio inventory and revenue workflow management, has announced the latest release of WO Traffic, the company’s ad sales and commercial operations platform. Providing a solid foundation from which 90+ per cent of US local TV and 50+ per cent of US radio broadcasters manage, execute, and scale ad […]
Sky has announced the five winners of its Sky Zero Footprint Fund, a £2 million advertising fund set-up to accelerate and amplify business initiatives which are driving positive behavioural change for a more sustainable world. Sky said that each of five winning brands each displayed both the desire and creative capacity to inspire change, along […]
Global video ad management platform Peach has announced an integration with Amazon Advertising’s Sizmek Ad Suite. Through a full Application Programming Interface (API) integration, Peach now enables customers to deliver their ads directly to Sizmek Ad Suite. Supporting brands and agencies, the management platform streamlines the process of managing and delivering digital advertising creative. The […]
The UK is set to post the strongest advertising expenditure growth of any major European market at 18.2 per cent in 2021 to reach a total of £27.7 billion, according to an Advertising Association/WARC Expenditure Report. Based on advertising revenue data from across the entire media landscape, the report is a significant upward revision from […]
As the cost of stacking multiple streaming subscriptions rises, free-ad-supported TV (FAST) platforms are gaining users. But data from Hub Entertainment Research’s annual Monetization of Video study suggests that tiered platforms – where viewers can choose between a paid, ad-free option and a less expensive (or free), ad-supported option – appeal to the largest cross-section […]
The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to research from AI enterprise SaaS advertising platform Alfi. Findings reveal that
Global advertising expenditure will grow 11.2 per cent in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on online video, according to Zenith’s latest Advertising Expenditure Forecasts report. Advertising expenditure will total $669 billion (€569bn) this year, $40 billion more than was spent before the pandemic in 2019. Growth in advertising […]