Roku has announced the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. Roku says the advertising brand studio will help marketers go “beyond the traditional 30-second TV ad spot and amplify big moments in the marketing calendar”, including advertiser-commissioned short-form TV shows, interactive video ads, […]
Analysis by Ampere reveals that the negative impact of Covid-19 on TV advertising revenues began to abate significantly in Q4 2020 in both the US and Western Europe, setting the market up for a solid recovery in 2021. In the US, for the full year 2020, TV advertising revenue saw an average decline of 9.3 […]
A study by Italian research institute Censis has revealed that 19 million Italians follow radio stations in video format via multiscreen, of which almost 11 million are via a TV screen. Despite the heavy impact of Covid-19 on advertising sales, radio remains widely popular in Italy, with over 41 million Italians tuning in to radio […]
A study conducted by cybersecurity and IP protection specialist White Bullet has revealed that 20 per cent of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13 per cent) and adult content (7 per cent) found within them. The latest stats from its Intellectual Property […]
The majority of UK adults (72 per cent) think companies and organisations should subtitle all their adverts, according to consumer research commissioned by new subtitling company SubText Digital. The research looked at how people of all age groups use subtitles and highlighted a variety of reasons why people choose subtitling. Unsurprisingly, accessibility due to deafness […]
Advertising technology specialist Amobee is teaming up with identity infrastructure provider InfoSumto bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum jointly to offer their respective clients access to leading identity and media buying solutions through InfoSum’s powerful decentralised customer data ecosystem, and […]
TV has looked vastly different during these past 12 months. Networks and brands have had to adjust to the changing environment around them as production delays created programming gaps and live events disappeared, reports TV ad measurement and attribution specialist iSpot. With audiences stuck at home – especially in those early months – dayparts also […]
Research from advanced TV platform company Cadent reveals that connected TV (CTV), addressable, and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem, with 72 per cent of respondents saying in two to five years, CTV and other data-driven TV methods of advertising will […]
Extreme Reach (ER), the complete asset management solution for TV and video ads, has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognises ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain. As a global initiative fighting criminal activity and […]
ucfunnel, a global Smart Media programmatic solution provider, has announced a partnership with NetRange, an ACCESS company and global provider of white-label certified Smart TV ecosystems, to deliver value-added advertisements on NetRange’s portal for Premium Streaming VoD Content. ucfunnel and NetRange’s partnership builds on MediaTek Smart TV turnkey solutions to integrate the advantages of ucfunnel’s […]