UK supermarket chain Tesco has revealed the results of its Christmas campaign with Channel 4, ITV and Sky Media, suggesting the collaborative approach had strong recall and additional benefits. The collaboration campaign cut through at the most competitive time of year and helped the supermarket achieve its fifth year of Christmas growth. The results announced […]
The FreeWheel Council for Premium Video Europe (FWCE) has released its latest study, The Delicate Art of Balancing Ad Load, which aims to provide an overview of current ad load across European premium programmers and help to better craft optimal ad experiences for the viewers. The FWCE paper offers insights into the different approaches to […]
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released its second annual analysis of ad fraud in Europe, showing extremely low fraud rates in TAG Certified Channels as an increasing number of European companies adopt TAG’s anti-fraud standards. Conducted by The 614 Group, […]
ITV has announced Rhys McLachlan will become their new Director of Advanced Advertising. McLachlan was previously Head of Global TV Strategy at Amobee, the global digital advertising technology company with whom ITV signed an exclusive UK and Ireland licensing agreement with last year. Since announcing the Amobee deal, ITV has been working closely with Amobee […]
Channel 4 has announced the appointment of Clare Peters to lead the newly created Client Sales team within its ad sales division, 4Sales. Reporting to Matt Salmon, Interim Director of Sales, Peters will lead 4Sales’ client sales strategy and manage its dedicated client sales teams across London and Manchester in the newly created role of […]
Digital Cinema Media (DCM) and Pearl & Dean have announced that event cinema productions across the UK, where live events such as theatre, concerts and ballet are broadcast in cinemas, will be able to carry advertising for the first time from June 1st. DCM and Pearl & Dean have jointly created the opportunity for brands […]
Insys Video Technologies has announced API integration across all of its solutions with AWS Elemental MediaTailor from Amazon Web Services (AWS). Insys Video Technologies provides a range of solutions and services enabling media companies to deliver and play live and recorded videos on any network, while keeping content secure and ensuring high quality. Thanks to […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, and IRIS.TV, a video intelligence platform for broadcasters and publishers, have announced that Comscore’s brand safety and contextual categorisation segments are now available for activation in IRIS.TV’s Contextual Video Marketplace. This partnership represents Comscore’s continued focus on privacy-driven innovation to meet advertisers’ needs for […]
The two largest private FTA TV groups in Spain, Mediaset and Atresmedia, have weathered the ad crisis in the country and achieved profit in 2019. Mediaset ended the year with a profit of €211.7 million, up 5.7 per cent, whereas Atresmedia’s profit amounted to €118 million, up 33.8 per cent. The TV groups saw their […]
In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER), an asset management solution for TV and video ads. As revealed in the company’s latest Video Benchmarks Report, 49 per cent of all video ad impressions were served to CTV platforms in 2019 – more […]