Companies in the UK are focusing their ad spend away from print media, now more so than ever before. A survey of 1,325 UK marketing professionals carried out by digital marketing agency, Marketingsignals.com, revealed that 56 per cent of UK based businesses have turned their main focus away from spending on print advertising during the […]
Data science and marketing technology company 4C has launched its Bring Your Own Data (BYOD) solution. Advertisers can onboard their internal reporting and analytics metrics, including sales and conversion data, and match the data to media channels in the Scope by 4C platform. 4C’s BYOD solution makes it possible to combine disparate reporting sources into […]
Conviva’s Q2 2019 State of Streaming report reveals new insights into industry shifts and viewer behaviour, as well as further exploration into trends highlighted in previous reports. Streaming recorded triple-digit increases in year-over-year
US digital advertising revenues reached a landmark high of $28.4 billion (€25.3bn) in the first quarter of 2019. This is the industry’s strongest Q1 on record, according to the latest IAB Internet Advertising Revenue Report figures released by IAB and prepared by PwC US. Digital revenue for Q1 2019 estimates rose 18 per cent over […]
Netflix fell short of its quarterly membership target, with subscribers increasing by 2.7 million last week, rather than the five million forecasted – which led to a 11 per cent drop in its market capitalisation. The streaming service also lost subscribers in the US – its core domestic market, down from 60.2 million to 60.1 […]
FreeWheel, a Comcast company and advertising management solution, has announced the launch of its Q1 2019 Video Marketplace Report, which shows a rise in targeted and addressable advertising as publishers and marketers increasingly look to efficiently reach audiences. In Europe, there is a focus on data-driven targeting and automation as a growing number of publishers […]
Spain’s TV ad market is experiencing tough times with a sharp decline of 6 per cent in the first half of the year, according to the i2p report from consultancy firm Arce Media. As of the end of June 2019, TV ad revenues amounted to €1.03 billion, down 6 per cent on the same period […]
beoutQ, the TV piracy operation that has allegedly stolen legitimate broadcast rights to most high-profile sports over the Middle East, is running on-air promotional ads ahead of the opening games of the English Premier League football season. The promos are full of typical ‘English’ scenes, including marching ceremonial troops, red London buses, groups of exited […]
The Internet looks set to lose its lead as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free space to spend their ad budgets turn to traditional media such as cinema and billboards. According to Zenith Media Agency, the global Internet advertising market will surrender […]
Over 100 CEOs and senior executives from surveyed egta members – leading TV and radio sales houses across Europe and beyond – expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by the Brussels-based trade association sheds light on the continued transformation […]