NBCUniversal has confirmed that automotive manufacturer General Motors (GM) will become the first brand to integrate with NBCUnified, its holistic first-party data and identity platform that unites NBCUniversal’s network of consumer touchpoints into a scaled offering for marketers within One Platform, its industry standard for buying and selling premium video. GM’s integration with NBCUnified is […]
DISH Media has unveiled what it says is a first-of-its-kind solution enabling advertisers to access premium linear TV inventory through a real-time, programmatic buying model. The solution, National Linear Programmatic (NLP), will work across DISH TV’s 7+ million households nationwide. NLP is enabled by Beachfront, the sell-side ad server built for convergent TV, and video […]
Personalised recommendations and hyper-targeted advertising provider ThinkAnalytics, has revealed that Castoola, a targeted TV advertising platform and an expert in TV ad tech and ad sales, used the ThinkAdvertising solution to boost the purchases from contextual hyper-targeted advertising campaigns for a European pay-TV operator by over 10x. Running on Amazon Web Services (AWS), ThinkAdvertising generated […]
The Q2 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong satisfaction with ad-supported streaming TV platforms. Key findings from this year’s study: 1) The number of consumers using an ad-free streaming platform has increased impressively over the past several years. In Q2 2022, 55 per cent of consumers say […]
Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that the company set a new record in the second quarter as CTV accounted for half of the volume of all video impressions served through its platform. In fact, CTV impression volume grew by […]
Media inflation is driving up the cost of advertising across channels, with TV most affected, according to an analysis by WARC Media. The latest Global Ad Trends report finds that, globally, TV CPMs (cost per thousand) have increased 31.2 per cent since 2019 – the steepest incline in more than two decades – and are […]
Cloud-based personalised content discovery, viewer insight, and targeted advertising solution provider ThinkAnalytics has confirmed that Greg Riker has joined as Chief Revenue Officer. Riker will lead US business development, sales, and customer success teams for the Think360 viewer engagement platform and ThinkAdvertising for hyper-targeted advertising. Based in the US, he will report to ThinkAnalytics Chairman, […]
Findings from a study by digital media measurement, data and analytics software platform DoubleVerify (DV), examining how Connected TV (CTV) ad campaign performance improves when advertisers can solve for viewability challenges, suggest that viewability – a measure of whether an ad had the chance to be seen by a user – is an important performance […]
GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through BVoD campaigns. Header Bidding technology enables advertisers to access more BVoD inventory and invest bigger budgets in CTV campaigns to reach bigger audiences. First launched in Australia and Thailand, […]
Cross-channel TV advertising specialist Simulmedia has renewed its partnership with entertainment technologist TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with best-in-class audience planning, targeting and activation capabilities across ad-supported channels on both linear and connected TV in the US. Viewership data is more important than ever as advertisers across […]