Attention measurement specialist Lumen Research is to merge with media-buying platform Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s panel and Avocet’s scaled advertising technology. The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and panel capability of realising omni-channel […]
Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]
Findings from converged TV delivery, personalisation, and measurement advertising platform Innovid’s report, The Great Unification of Converged TV, reveal that 80 per cent of respondents increased their converged TV investments year over year. In addition, of the more than 250 senior brand and agency respondents polled in September 2022, nearly all (92 per cent) said […]
ITV has launched a new tool for advertisers – Automated Contextual Targeting (ACT) – providing insights into moods, objects and moments in programmes they can use to fine-tune campaigns. Developed by ITV’s AdLabs advertising innovation group, ACT has launched with Boots and Sainsbury’s as pioneering launch partners, and will soon be available via Planet V […]
Findings from research firm Horowitz’s study, FOCUS Asian: State of Consumer Engagement 2022, indicate that only 34 per cent of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45 per cent) and Latinx (44 […]
Converged TV advertising delivery, personalisation and measurement platform Innovid has integrated its capabilities for UK and Germany-based clients with advertising technology specialist The Trade Desk in a move that provides independent, automated incremental reach analysis through The Trade Desk platform. Powered by the InnovidXP measurement platform, selected users of The Trade Desk will now have […]
Omnichannel ad exchange specialist Sharethrough is expanding its CTV Ad Enhancements Suite with the launch of countdowns and sports tickers to improve attention, promote action and drive campaign results. Sharethrough’s CTV ad enhancements are designed to address the ongoing attention challenge advertisers are looking to tackle by providing viewers with information that they would otherwise […]
Netflix has revealed Q3 results that it says “slightly exceeded” its forecast. Global subscriber numbers were 223.09 million, up from 220.67 million in Q2, following two quarters of declines. Revenue of $7.93 billion (€8.64bn) and earnings per share of $3.10 also exceeded forecasts of $7.84 billion and $2.19. “After a challenging first half, we believe […]
Pearl TV, the coalition of US broadcast companies transitioning to NEXTGEN TV, is expanding expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising capabilities equivalent to the web and connected TV, and is a key driver for broadcaster’s return on investment in NEXTGEN TV services. Now with […]
Netflix has revealed further details of its lower-priced, ad-supported plan. In a Blog post, Greg Peters, Chief Operating Officer and Chief Product Officer, said the company is “excited” to launch Basic with Ads — its ad-supported plan — in November. The plan will cost £4.99 a month in the UK and launch on November 3rd […]