LG Ads Solutions, the connected TV (CTV) and cross-screen advertising service, has opened a London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling what it claims is superior targeting and addressability for CTV advertisers. “We […]

Pixalate, the fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2022. The report provides a deep dive into open […]

ITV Chief Executive Carolyn McCall has suggested that the commercial PSB’s planned ITVX AVoD service, set to launch in Q4 2022, will enable it better to connect with and retain the viewership of key, younger demographics. Asked by journalist and presenter Amol Rajan, in conversation at the RTS London Convention 2022, as to the difference […]

Findings from a study by real-time engagement API platform Agora that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, such as TikTok, Twitch and Instagram, suggest that Gen Z wants brands to use more interactive live streaming. Interactive live video includes […]

Findings from a deep-dive consumer packaged goods (CPG) report from Innovid, an advertising platform for delivery, personalisation and measurement of converged TV, examining critical trends, challenges, and opportunities in the video advertising industry, reveal that, amongst CPG advertisers, connected television (CTV) devices account for over half of all video ad impressions (52 per cent) – […]

It’s been a decade since UK commercial TV marketing body Thinkbox’s first Ad Nation study exploring the differences in media consumption and perception between those who work in media and the average person in the UK. Back then – and again in an update in 2016 – Thinkbox discovered a chasm between the media consumption […]

TV and cross-platform measurement, analytics and attribution specialist 605 has agreed a data and technology collaboration agreement with streaming analytics platform Conviva. This collaboration will bring de-duplicated, standardised data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardising publisher first-party streaming data as the foundation for […]

Australian media group Nine says a new era of live streaming television has been unveiled, with Nine’s digital platform 9Now embarking on a transformation from the ground up that the broadcaster claims will reshape how 9Network viewers consume content, as well as offering advertisers ‘ground-breaking’ opportunities. Claiming an Australian first for BVoD platforms, 9Now will […]

Analysis by Innovid, the advertising delivery, personalisation and measurement platform, has found that interactive connected TV (CTV) campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics. Interactive CTV, a type of advanced video ad creative, allows audiences to engage directly with video advertising with […]

Music video network Vevo has partnered with advertising technology platform TripleLift to launch dynamic overlay ads, specifically for Vevo’s linear-programmed TV channels. Powered by TripleLift’s In-Show technology, which is integrated by video infrastructure platform Zype, Vevo’s overlay ads are delivered within contextually relevant content. While executed at scale, they offer the same precise audience targeting […]