A grouping of Europe’s commercial broadcasters has warned that proposed changes to the AVMS Directive are a step backwards that risks damaging growth, audience choice and investment in European content, instead of delivering the Commission’s stated aim of fostering Europe’s digital economy. When the European Commission embarked on the current review, vice president Andrus Ansip […]
TV ad revenue in the UK totalled £5.28 billion (€6.21bn) in 2016, up 0.2 per cent on 2015, according to full year revenue figures provided to Thinkbox – the marketing body for commercial TV in the UK – by the UK commercial TV broadcasters. This represents the seventh consecutive year that TV advertising revenue has […]
India’s Telecom Regulatory Authority (TRAI) has reported that hundreds of channels are transmitting advertising breaks that exceed TRAI’s rules. TRAI has various limits in place for ad-breaks and found that 104 non-news channels were airing more than 12 minutes per hour. Another 23 news channels also exceeded these limits. Almost all of India’s Hindi-language channels […]
As ABC and marketers prepare for the 89th Academy Awards ceremony on February 26th, the awards show continues to dominate its rivals the Grammy’s and Golden Globes, pulling in $115 million in ad revenue last year. And with both commercial load and the cost of a 30 second spot continuing their long term trend increases, […]
YouTube is to set scrap “unskippable” 30-second advertisements on its video service. The Google-owned site has confirmed plans to instead focus on “formats that work well for both users and advertisers”, from 2018 onwards. According to YouTube, more than half of its video views come from mobile users, where a 30-second ad can negatively affect […]
Originally thought of as a social network mostly geared toward teenagers, now millennials are engaging with Snapchat. In fact, businesses are quickly taking notice of the fastest growing social media site and the many benefits it offers. Snaplytics, the SaaS company offering Snapchat marketing insights, has released the most comprehensive survey of Snapchat data ever […]
An in-depth review of the commercial television broadcasting business by research and consultancy firm BIA/Kelsey indicates that the investment large and medium market US TV stations are considering making in the ATSC 3.0 standard would be recouped within three years. The report, The Business Case for ATSC 3.0, examines ATSC from a business perspective by […]
A report in French business newspaper Les Echos, and reported by analysts at Exane/BNP-Paribas, says that the European Commission is pushing for greater liberalisation of pan-European TV advertising. Les Echos reports that French politicians are still resisting to this latest EC push for a liberalisation of Pan-European TV Advertising. The EC project proposes to replace […]
Ad-free services from the likes of Netflix and Amazon Prime are seemingly impressing Disney CEO Bob Iger, who has said he believes there are too many commercial interruptions on TV. Iger added that he and his team were looking at reducing the number of adverts carried by Disney-owned sports channel ESPN and national network ABC. […]
TiVo has compiled its post-game report highlighting this year’s most engaging commercials, promotions and in-game moments from the overtime comeback by the New England Patriots over the Atlanta Falcons. As Tom Brady and Matt Ryan faced off, so did the advertisers. This year’s ‘tech’ bowl brought out the best in technology advertisers, including Amazon, Google, […]