There was a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020, highlighting the need to deploy diverse media plans, according to the findings a new TouchPoints report from the Institute of Practitioners in Advertising (IPA). The report, Making sense. The commercial media […]
RTL Group is selling its US ad-tech business SpotX to Los Angeles-based sell-side advertising platform Magnite. The transaction is subject to receipt of regulatory approvals and is expected to close in Q2. The purchase price consists of €468 million in cash and 14.0 million shares of Magnite stock. The agreement implies an enterprise value (100 […]
Italy’s broadcasting sector saw a 10.7 per cent annual drop in revenues during the first half of 2020, to €3.9 billion, largely brought on by the Covid-19 pandemic. According to a report by Mediobanca, radio suffered the most (-29 per cent), followed by free-to-air TV (-14 per cent), while pay-TV revenue was relatively stable (-0.8 […]
Alphabet now accounts for just under one-half (48.1 per cent) of global online advertising spend, according to a WARC Data analysis of the company’s latest reports. The parent company of Google and YouTube saw advertising revenue across its platforms increase by $12.1 billion (+9 per cent) in 2020, capturing a larger share of a wider […]
As this year’s Super Bowl approaches, insights platform DISQO surveyed over 8,000 people in the US to determine plans to watch, excitement levels and interest in brand ads during the game. Super Bowl LV takes place on February 7th and sees the Tampa Bay Buccaneers take on the Kansa City Chiefs at the : Raymond […]
Comscore has announced the expansion of Predictive Audiences – a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behaviour through privacy-friendly contextual signals – starting with the UK and Germany markets. Comscore has created cookie-free CTV viewership segments for advertisers by leveraging its unique set of data assets […]
US Spanish-language content company Univision Communications has acquired AVoD service VIX, which offers content to millions of US Hispanics and consumers throughout Latin America. Financial details of the transaction were not disclosed. Earlier in 2021, Univision announced plans to launch PrendeTV, designed to be the only ad-supported video streaming service created exclusively for US Hispanics, […]
Digital video ad spend is dramatically increasing in the UK, yet more than four in 10 (41 per cent) of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater adoption. In a study conducted by Xandr, more than half (57 per cent) […]
A number of big brands, including Coke, Hyundai, Budweiser and Pepsi, will not advertise their products during this year’s Super Bowl. Ad firms say the pandemic has made finding the right message difficult – a problem also further stoked by ongoing racial and political upheaval. Other firms are struggling with financial hits caused by the […]
The latest AA/WARC Expenditure Report anticipates 15.2 per cent growth in the UK’s advertising market in 2021, ahead of other key markets including the US and China. This is due to strong online activity, particularly within the e-commerce and online video sectors. A strong year ahead In 2021, the UK ad market is set to […]