UKTV has invested in online car repair marketplace Clickmechanic.com using its multi-million pound investment fund, UKTV Ventures. The online start-up has secured £1 million worth of commercial airtime across the broadcaster’s network of channels. ClickMechanic’s debut TV campaign will run exclusively on UKTV channels Dave, Gold, W, Drama, Alibi, Eden and Yesterday from today, and […]
Research from Parks Associates finds over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling. The research, found in 360 View: Video Services & Connected Consumers, also reveals that 25 per cent
FreeWheel, a Comcast company, has revealed that according to a survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/Connected TV was purchased by the highest percentage (66 per cent) of advertisers over the past month. Addressable TV (household-level […]
As consumers increasingly demand more focused and relevant advertising, a study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences. Advertising and analytics platform Innovid and advertising industry trade body the ANA conducted the study, The State of Connected TV Report 2020, where 17 major […]
App Annie, the mobile data and analytics company helping brands and publishers win on mobile, has released The State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report:
PwC has completed an audit of Finecast’s delivery and reporting of omnichannel addressable TV campaigns in the UK. WPP’s GroupM launched Finecast in the UK in September 2017 to deliver precision and accountability to advanced television, helping marketers to continue reaching high-value TV audiences as viewing behaviours rapidly evolve. Finecast is the first addressable TV […]
Korean mobile telco SK Telecom and US media company Sinclair Broadcast Group have unveiled Cast.era, a joint venture located in Arlington, Virginia focused on cloud infrastructure for broadcasting, ultra-low latency over-the-top (OTT) broadcasting, and targeted advertising. Kevin Gage, formerly EVP, Strategic Development & Chief Technology Officer of Sinclair’s ONE Media subsidiary has been appointed Cast.era’s […]
A major pan-European review of media stocks going into 2020 from investment bank Exane/BNPP gives high marks for Europe’s two major satellite operators SES and Eutelsat, saying that it sees a positive risk reward heading into the C-Band resolution at both SES and Eutelsat. Elsewhere in Media the bank says it remains cautious on European […]
BT has signed a new multi-year contract with Excel Esports to become its exclusive lead partner and will see BT branding prominent on all kit worn by Excel’s League of Legends European Championship (LEC) and UK League Championship (UKLC) teams. BT will also provide connectivity to Excel to help them train and perform at the […]
Nielsen has announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the solution by running addressable ad campaigns and evaluating how it interoperates with existing and evolving workflows. The beta programme is underway and will run […]