At the Channel 4 Upfronts event in London, Chief Commercial Officer Jonathan Allan announced to members of the advertising community the development of a new first in broadcaster VoD advertising. Codenamed “Project Agora”, this Channel 4-developed technology will enable advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR […]
BT has signed a five-year deal with The FA, worth around £50 million (€56.3m) to become the exclusive lead partner for all England representative teams and home of the national game, Wembley Stadium. The partnership will see the BT logo appear on all training kit worn by the England senior men’s and women’s squads and […]
In 2018, marketers spent $479 million to advertise on podcasts in the US, an uptick of 53 per cent from $314 million in 2017, according to the latest IAB/PwC Podcast Advertising Revenue Study. The report, conducted by IAB and PwC US, forecasts that
SpotX, the global video advertising and monetisation platform, has announced the appointment of Dr. Neal Richter as its first Chief Scientist. Richter will head up SpotX’s new Salt Lake City, Utah office which will serve as a hub for research and development teams. Reporting directly to J. Allen Dove, SpotX’s Chief Technology Officer (CTO), Richter […]
UK advertising is expected to increase to £21.8 billion (€24.5bn) in 2019, up from £20.5 billion in 2018 according to the latest media and marketing forecasts from GroupM, the media investment group. GroupM forecasts 6.1 per cent growth for 2019, down from 7.8 per cent in 2018. Other key highlights from GroupM’s forecast include: 2018 […]
Extreme Reach (ER) has announced the launch of AdBridgeTM for Sellers, a solution built to address the challenges faced by programmers and ad operations teams in a content-everywhere world. The viewer expectation of finding content they love on a myriad of screens and platforms has added tremendous complexity to sell-side workflows as teams look to […]
Forty per cent of TV ad spending will be data-enabled in 2020, according to a study commissioned by Comcast’s Blockgraph initiative. The survey of 150 advertisers and agencies was conducted by Advertiser Perceptions and found advertisers claimed 20 per cent of their TV spending was data-driven in 2018; it’s on course to be 29 per […]
The increasing penetration of OTT is having a negative impact on traditional linear TV in Spain – particularly ad revenues and audience numbers. A report from Zenith Vigía warns of the fact that traditional operators may lose up to 4.3 per cent in ad revenues this year. The consultancy firm estimates that this year TV […]
A survey conducted by research consultancy Differentology reveals that almost three quarters (72 per cent) of UK SVoD subscribers do not consider any form of sponsorship or advertising on their services as acceptable. The study, called VODyssey, surveyed over 2,000 UK consumers to explore consumer sentiment on SVoD services. Over a fifth (23 per cent) of […]
An econometric analysis of advertising’s impact on smaller businesses provides a wealth of insight and practical advice for smaller businesses that want to move to the next level of growth. The study, Supercharge: TV for small businesses, commissioned by Thinkbox, the marketing body for commercial TV in the UK, from marketing effectiveness specialist Data2Decisions, found […]