France may have lifted the World Cup, but they were not the only winners as big brands basked in World Cup glory. And according to the latest Harris 24 survey conducted by Harris Interactive, food and drink companies had the most impact with UK consumers during Russia 2018. The study looked at attitudes towards the footballing spectacle, […]
Digital marketing technology company Amobee has emerged as the winner in the court-supervised auction to acquire certain assets from advanced TV and video advertising software provider Videology for a purchase price of approximately $101 million (€86.3m). The purchase price is subject to adjustments for accounts receivable at closing, estimated to be approximately $20.9 million. The […]
FreeWheel, a Comcast company and advertising management solution, has launched its Q1 2018 Video Monetisation Report (VMR), which shows the continued evolution of premium video advertising in Europe, driven by the growing popularity of live sports content and streaming services. Ad views in the region increased 37 per cent in the first three months of […]
The International Champions Cup (ICC) has partnered with video tech specialist Grabyo to provide its global media teams with the tools to share in-play video highlights, whilst activating campaigns for sponsors and brand partners during this summer’s tournament. Now in its sixth edition, the ICC, owned and operated by Relevent, is a key event in […]
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018. By 2020, the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest viewers, with the […]
France’s victory in the World Cup is unlikely to result in any longer-term gains in terms of advertising revenues for France’s main commercial broadcaster TF1, says a note from Deutsche Bank. The bank says that because advertising is always pre-sold into these major events, its channel checks, summarised in this note, pointed to push-back from […]
Research from UK alternative digital infrastructure provider CityFibre suggests that millions of broadband customers across the UK may have been misled about their broadband service. Now that almost all broadband customers say a reliable Internet connection is important to them, clarity on which technology offers the best service is vital. The clear majority (86 per […]
The Italian media sector in 2017 achieved a turnover of €14.75 billion, down 0.9 per cent year-on-year, with TV and radio contributing €8.95 billion (-2 per cent). In the TV segment, revenues from free-to-air TV reached €4.93 billion (-3.5 per cent), while pay-TV was worth €3.38 billion (-0.2 per cent), the later dominated by Sky […]
Netflix’s cost of adding new subscribers on its home soil in the US has rocketed in recent years, reaching $100 (€86) per net new subscriber, according to Ampere Analysis. Acquisition costs for domestic subscribers have increased significantly in recent years; from 2013-2015 the cost of a net new domestic subscriber stood at a stable figure […]
A national survey of 1,633 internet users by market research company, GlobalWebIndex, reveals 63 per cent of the UK will be watching the World Cup final on July 15th (presumably even more if England are involved) – in comparison to just 25 per cent who will be watching the Wimbledon Men’s Final. Some 44 per cent of UK […]