The Competition and Markets Authority (CMA) has launched an investigation into whether celebrities are making it clear when they are paid to endorse a product on social media. The CMA said social media influencers have the power to influence the shopping habits of millions with posts endorsing goods or services, but they may not be […]
Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022, an increase of $69 billion. Spend on OTT video will account for 90 per cent of this growth, according to the firm’s Television & Media Strategies (TMS) report, TV’s Transformation: […]
YouTube has pulled a five-second teaser trailer for upcoming horror movie The Nun after a number of users complained that it was too frightening. The trailer was essentially a jump-scare tactic similar to the prank videos that were popular in the early days of YouTube, where users would be asked to focus on a small […]
TVSquared, TV performance analytics and optimisation specialist, has opened TVSquared Latin America. The Miami-based offices will support the world’s fourth-largest advertising market, which accounts for more than $28 billion in annual TV spend. Calum Smeaton, CEO and founder, TVSquared, commented: “While the role of TV is strong in Latin America, the use of real-time TV […]
Disney is the ultimate media brand and a genuine giant that is determined to be ever bigger with the takeover of 21C Fox. And many parts of the empire are still money machines. But it was a new and very small part of the group that drew some attention in the results. ESPN+ is symbolic […]
Dentsu’s Cyber Communications (CCI) and SpotX have announced a partnership to bring SpotX’s video ad serving platform solutions to domestic broadcasting stations in Japan. SpotX, a global video advertising and monetisation platform, offers cross-screen ad serving across video formats, programmatic infrastructure, data enablement, as well as in-depth analytics and reporting. This partnership will allow broadcasters […]
comScore, a partner for planning, transacting, and evaluating media across platforms, has announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the US. The addition of Inscape’s opt-in smart TV viewing data adds new insights to comScore’s measurement footprint for its custom marketing solutions, […]
Ahead of Friday’s opening fixture between Manchester United and Leicester City, new research by 4C Insights highlights the success betting companies had in building close affinities with fans during the World Cup with the top five Premier League brands all from the gambling sector. Furthermore Leicester City (78 per cent) are slightly ahead in terms […]
Social is the definitive source for video and serves as the primary portal to the web for younger audiences, according to the State of Social Video study from video creation platform specialist VidMob. The study reveals where and why Gen Z and Millennials consume video content, engage with video ads and form perceptions about brands. […]
Broadcasters Sky and Channel 4, which have rights to cover Formula 1 in the UK, have been investigated by regulator Ofcom following coverage of the Singapore Grand Prix in September 2016. Sky was showing all practice, qualifying and race action live, while Channel 4 was airing a highlights package. At issue were references to timepiece […]