The latest Advertising Association/WARC Expenditure Report has found that total UK adspend grew 5.9 per cent to £5.7 billion (€6.3bn) in Q1 2018, 1.3 percentage points ahead of forecast. Despite the uncertainty in the UK business community over the possible outcomes of Brexit, companies appear bullish on the effect of advertising, leading to the AA/WARC updating […]
Integral Ad Science (IAS) has announced a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally available across Video Ad Serving Template (VAST) and Video Player Ad Interface Definition (VPAID) inventory across desktop and mobile web. “We […]
Australia’s Nine Entertainment and Fairfax Media Limited have entered into a Scheme Implementation Agreement under which the companies will merge to establish Nine as one of Australia’s leading independent media companies. The Proposed Transaction will, subject to required approvals, be implemented by Nine acquiring all Fairfax shares in a deal valued at A$4 billion (€2.5bn). […]
Mirriad Advertising, a video technology company delivering in-video advertising, has announced an agreement with Tencent, one of the largest providers of video entertainment in China. Mirriad’s platform brings its scalable in-video advertising technology to Tencent’s video entertainment platform, giving advertisers in one of the largest advertising markets in the world, China, new ways to reach […]
ITV, the UK commercial broadcaster, has reported total external revenue up 8 per cent at £1.5 billion (2017: £1.4 billion) with non-advertising revenues up 14 per cent at £958 million (2017: £837 million). Total ITV Studios revenue up 16 per cent at £803 million (2017: £692 million), including £12 million of unfavourable currency impact. ITV […]
The social media attention span is seeing millennials drift away from live sports viewing but coverage innovation and data will bring them back, that’s the message of Hype Sports Innovation which through its SPIN programme in mentoring and backing hundreds of start-ups. Speaking at the launch of a new partnership with Maccabi Haifa FC, Dr […]
Standard Media Index, the advertising intelligence firm, has unveiled US advertising revenue figures for the second quarter of the year (April – June). The National Advertising market gained 5 per cent in Q2, despite a modest decline in National TV when factoring out the World Cup. Looking across platforms, Digital was the strongest performer this […]
France may have lifted the World Cup, but they were not the only winners as big brands basked in World Cup glory. And according to the latest Harris 24 survey conducted by Harris Interactive, food and drink companies had the most impact with UK consumers during Russia 2018. The study looked at attitudes towards the footballing spectacle, […]
Digital marketing technology company Amobee has emerged as the winner in the court-supervised auction to acquire certain assets from advanced TV and video advertising software provider Videology for a purchase price of approximately $101 million (€86.3m). The purchase price is subject to adjustments for accounts receivable at closing, estimated to be approximately $20.9 million. The […]
FreeWheel, a Comcast company and advertising management solution, has launched its Q1 2018 Video Monetisation Report (VMR), which shows the continued evolution of premium video advertising in Europe, driven by the growing popularity of live sports content and streaming services. Ad views in the region increased 37 per cent in the first three months of […]