Nielsen and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the deal, Lyft will leverage three measurement solutions to measure audience along with brand and sales lift performance for their advertisers’ campaigns: Nielsen ONE Ads, Brand Impact and Buyer Lift. The combination of these solutions […]

Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6 per cent plan to increase their spending on connected TV (CTV) campaigns, according to a survey from tvScientific, the performance. The study, which collected responses from more than 600 marketing professionals in Q4 2023, found that 35 per […]

Andy Harries, co-founder of Left Bank Pictures, producer of acclaimed series The Crown, has warned that the UK production sector is in danger of ending up as a first class, top-end service industry to the US at the expense of our own experiences. Harries issued the warning in an acceptance speech at the 50th annual […]

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600 per cent lift in engagement. These insights are […]

UK PSB Channel 4 is launching ‘Untapped’, which it describes as a ground-breaking commercial initiative to invest in entrepreneurs who have traditionally been overlooked by the VC ecosystem. The initiative – led by Channel 4’s consumer investment arm, Channel 4 Ventures – is informed by research which shows that founders securing significant investment historically fall […]

ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has published the findings of its latest research report which paints a picture of a changing landscape for SVoD services in the UK in the wake of multiple updates from the leading brands. In a climate where some SVoD services are experiencing user […]

Paramount+, the SVoD service from Paramount, has announced launch timing and pricing for its international ad-supported subscription offering, the ‘Basic (with ads)’ plan. The plan will roll out in April in Canada and in June in Australia, priced at C$6.99 and A$6.99, respectively. The Paramount+ ‘Premium’ plan will also roll out in Europe, beginning with […]

MoffettNathanson predicts 2024 will be the year linear TV advertising model fails. “We had initial concerns about the early promises of a second-half 2023 recovery […] In all honesty, despite these concerns throughout the years, linear TV has ended up even worse than we expected,” writes Michael Nathanson. Nathanson has lowered his forecasts and he […]

Western European OTT TV episode and movie revenues will reach $48 billion (€44bn) in 2029, up from $31 billion in 2023, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 […]

The addressable TV Initiative (ATVI) has entered into partnership agreements with TV manufacturers TP Vision and Vestel. ATVI, a joint venture between RTL Deutschland and ProSiebenSat.1, aims to facilitate the introduction of addressable TV based on open standards such as HbbTV in the European market. TP Vision (Philips) and Vestel represent in aggregate about 30 […]