Online mobile photo-sharing, video-sharing and social networking service Instagram has revealed at the DMexco digital marketing event in Cologne that it will feature direct response, 30-second video ads and integration with Facebook. According to IHS Technology senior analyst Eleni Marouli, the introduction of a 30-second ad demonstrates once again that advertisers are more comfortable with […]
Spend on Connected TV is set to increase, as almost half of current connected advertisers plan to allocate more funds to the medium in the coming year, according to the ANA/BrightLine 2015 survey report, The Connected TV Opportunity. Key findings from the study include:
US independent media services firm Cross MediaWorks, has acquired BlackArrow, a specialist in advertising and data solutions for the pay-TV industry. Reaching more than 40 million homes, BlackArrow provides software solutions that help the global pay-TV industry deliver more timely and efficient sales and marketing messages, extend TV services to new platforms, and gain real-time […]
Following news earlier this week that it’s planning to launch a new online video platform, Comcast has purchased video delivery and ad tech specialist This Technology. In a statement on the This Technology site, CEO Jeff Sherwin announced that the company’s products and services will now be available through Comcast Wholesale. This Technology is a […]
Research carried out by converged TV and video advertising software provider Videology has found that advertisers are increasingly using TV audience data better to inform their digital video campaigns and produce more cohesive cross-channel advertising campaigns. According to an analysis of all impressions run through Videology’s
Civolution, the specialist provider of technology and solutions for identifying, managing and monetising content, has sold its TV Analytics and TV Synced Ads business Teletrax to data science company 4C, enabling company management and its R&D resources to focus entirely on content protection through its NexGuard forensic watermarking business The acquisition of the Teletrax business […]
Kantar Media, a global provider of strategic advertising and marketing intelligence, is investing in BIScience, provider of AdClarity, a leading digital media intelligence platform which specialises in cross-channel and global digital media monitoring, planning, and optimisation. The collaboration is the latest move in Kantar Media’s focus on developing industry-leading capabilities focused on real-time intelligence and […]
In a move to strengthen its position in online video marketing and advertising content, marketing platform for distributing premium branded video AnyClip Media has confirmed the completion of raising $21 million (€19m). Leading participants included new investors Ervington Investments, representing the interests of Russian businessman Roman Abramovich, and global digital content delivery specialist Limelight Networks. […]
For the first time, an association will combine the biggest broadcast networks, cable networks, and distributors to advance the power of video advertising. The Video Advertising Bureau (VAB) will replace the longstanding Cabletelevision Advertising Bureau (CAB). The VAB’s goal in uniting nearly all broadcast and cable networks with MVPDs is to raise the bar on […]
TVbeat, a TV analytics company, has formed a new partnership with Infomir, a company specialising in manufacturing devices for interactive television service providers. Infomir offers a comprehensive range of products and services that are developed according to their customer’s needs. By partnering with TVbeat, Infomir will be able to increase their customer satisfaction even more […]