In the March-April issue of Euromedia (available first day of NAB, April 11), we examine Big Data and its role in making television better and, thereby, more profitable. What do we mean by better? In this context it seems we mean more targeted, better curated, totally focussed on a viewer’s needs, interests, desires… Of course, […]
The CMO Club, ‘the world’s most engaged and inspired community of Senior Marketing Executives,’ announced the release of its newest solution guide, The CMO Solution Guide to the Future of TV and Digital Video, created in partnership with Simulmedia, the pioneer in bringing audience targeting to television advertising. The guide seeks to decode the TV […]
Rovi has announced that A+E Networks has selected Rovi Ad Optimizer to enable data-driven audience selling to help improve advertiser performance by more efficiently reaching their target audiences. Ad Optimizer will help A+E Networks more effectively use inventory and create more value across its linear television channels while offering its advertisers more precise data-driven audience […]
Videology, the advertising technology platforms, has found marketers in the UK marketers are increasingly embracing more sophisticated methods of targeting and execution. Examination of Videology’s platform in the fourth quarter has revealed 53 per cent of all ads run were served using advanced targeting – a 66 per cent rise on the same period in […]
Consumer targeting software specialist Cable Scope has launched a new company, Centriply, which aims to deliver targeted TV solutions for advertisers looking to maximise the value of their TV/video investments. The Centriply platform is available as a managed/white label service that agencies and other users can brand as an enhancement to their existing media services. […]
In a move that boosts its end-to-end video distribution capability with Dynamic Ad Insertion, Just-in-Time Packaging and Cloud DVR Technology, advertising management and video infrastructure solutions specialist Imagine Communications has signed a definitive agreement to acquire the assets of RGB Networks, Inc., a leading provider of multiscreen video delivery solutions based in Sunnyvale, California. The […]
NBCUniversal says it can use data to find commercials in its inventory that will target consumers with less waste and help clients achieve their marketing goals. It calls the capability Audience Targeting Platform and says it has begun talking with clients about media buys beginning in the fourth quarter of 2015. The scheme will begin […]
Videology, the video advertising technology platform, has released research findings on viewable video impressions that illustrate the complexities still surrounding viewability, and issued caution in using viewability ratings as the primary gauge of campaign performance. The findings also suggest that technology can help advertisers improve the percentage of ads viewed by consumers through proper targeting […]
UK quad-play operator Virgin Media has partnered with TV advertising and data solutions specialist BlackArrow to introduce advanced digital capabilities that support the advertising needs of brands and broadcasters. BlackArrow provides a host of multi-screen and cross-platform advertising solutions which will enhance Virgin Media’s on demand TV platform and Virgin TV Anywhere, the operator’s TV […]
Yahoo is to acquire BrightRoll, a leading programmatic video advertising platform in a $640 million deal. The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring substantial value to advertisers on both platforms. BrightRoll is a large, growing and profitable business with net […]