Advanced Television

Connected TV

Norigin Media launches CTV White-label FAST apps

Scandinavian streaming TV UI/UX specialist company Norigin Media has unveiled their brandable connected TV product for linear or FAST TV channels. The White-label solution is offered to content owners who seek to launch direct-to-consumer (D2C) applications across platforms including Samsung Tizen, LG webOS and other Android TV OS based Smart TVs. The newly designed White-label […]

January 23, 2024

Research highlights Addressable TV ad potential

RTL AdAlliance, the international sales house of RTL Group, has published the findings of research into SMEs and their attitude towards Addressable TV advertising (ATV), suggesting they are particularly relevant to sales houses and agencies that broker ATV to small and medium-sized enterprises. The results show how mid-sized companies in Germany engage with ATV advertising, […]

January 18, 2024

UKTV reports record numbers

Multichannel programmer UKTV has achieved record growth in 2023 for the network and its free streaming service UKTV Play. UKTV’s SOCI (Share of Commercial Impacts) reached 8.81 per cent, the highest ever for the seven channel network. The broadcaster also grew share by 5 per cent to a record 4.92 per cent, up from 4.70 […]

January 16, 2024By Colin Mann

Study: US CTV users seek better shoppable TV experience

Findings from LG Ad Solutions’ latest streaming survey, The Shoppable TV Report: 2024 and Beyond, suggest that 53 per cent of CTV users wish all TV ads had a quick option to buy the product and 63 per cent wish they could see store/brand inventory from their TV. “While marketers have long understood the impact […]

January 16, 2024

Adform, Samba TV propel CTV targeting capabilities

Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]

January 16, 2024

Fire TV OS on Panasonic TVs

Panasonic Entertainment & Communication has announced a collaboration with Amazon.com Services which consists of a licence agreement for Fire TV. In a press statement the companies said this collaboration “focuses on delivering optimal high-quality image and sound tailored to each family member’s viewing environment, ensuring a stress-free and seamless experience that aligns with the diversifying […]

January 9, 2024

Research: Samsung’s Tizen most popular US smart TV OS in 2023

Parks Associates has released its latest Consumer Electronics Dashboard research, which shows 66 per cent of US internet households now own a smart TV. The survey from Q3 2023 shows the most popular smart TV operating system is Samsung’s Tizen at 35 per cent, a slight drop compared to Q1, but the decline was not […]

January 9, 2024

Roku unveils Pro Series TVs

Roku has announced the new Roku Pro Series TVs, further expanding the lineup of its Roku-branded televisions. Building on the success of Roku Select and Plus Series TVs, Roku says the Roku Pro Series “delivers a powerful yet simple streaming experience with a brilliant picture, immersive audio, and elegant design that elevates customers’ entertainment”. The […]

January 4, 2024

Research: 92% US homes have broadband

In advance of CES in Las Vegas, Parks Associates research reports 92 per cent of US households now have broadband at home. There has been steady growth in smart home and security adoption over the years as US Internet households accumulate more connected devices through an increasingly diverse list of channels, from retail to service […]

January 4, 2024

Mometu now on VIZIO

Mometu, a free VoD streaming service, is now available on Vizio in the US, bringing the brand’s film and TV catalogue to the smart TV brand. Vizio users have round-the-clock access to Mometu’s 50,000-plus hours of classic, international, and independent titles, all for free. Highlights include series favourites The Beverly Hillbillies and The Tales of […]

January 3, 2024