Netflix Co-CEO Ted Sarandos, speaking at the Code Conference in Beverly Hills, acknowledged streaming services had been a ‘black box’ when it came to audience metrics. “We’re trying to be more transparent with the market and talent and everybody” he said. Sarandos proceeded to share two charts (below) revealing the top 10 most watched original […]
Germany will overtake the UK in terms of SVoD subscriptions in 2025, according to the Western Europe SVOD Forecasts report from analyst firm Digital TV Research. Germany will have 52 million SVoD subscriptions by 2026, with the UK just behind with 51 million. There will be 238 million SVoD subscriptions across 18 Western European countries […]
Social competitive intelligence and brand analytics platform BrandTotal has shared new data on how the world’s leading streaming services advertise across top social media channels. BrandTotal’s latest report, Social Intelligence Competitive Snapshot: The Streaming Wars, analysed all paid social advertising campaigns from Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+, over a […]
The SVoD service revenue in India is expected to grow at a robust compounded annual growth rate (CAGR) of 15.9 per cent from $0.9 billion (€0.76bn) in 2020 to $1.9 billion in 2025 in line with increasing demand for various OTT video service platforms in the country, according to data and analytics company GlobalData. GlobalData’s […]
Analyst firm Digital TV Research forecasts 47 million SVoD subscriptions in Eastern Europe by 2026; more than double from 22 million at end-2021. Russia will have 20 million subscriptions by 2026, up from 11 million at end-2021. Netflix will reach 10.36 million subscribers by 2026, double its 2021 total. Its Russian subscriber base will climb […]
Conviva, the intelligence cloud for streaming media, has released its State of Streaming: Content Discovery report for 2021, revealing how consumers find new streaming content to watch. The report showed content streamed for the first time was discovered in four ways: word of mouth (59 per cent), advertising (52 per cent), social media (49 per […]
As demand for subscription entertainment shows no sign of slowing, and content continues to fragment across new and existing services, audiences are fast approaching a tipping point, Deloitte Australia’s latest Media Consumer Survey reveals. Deloitte’s tenth edition of the Media Consumer Survey drills down into Australian digital entertainment audience preferences. The survey focuses on five generations with a […]
WARC, the global authority on marketing intelligence, has unveiled the results of a study conducted in collaboration with iHeartMedia, the US audio media company, on media consumption and audio investment in the US. The report highlights a divergence between consumption and investment. While 31 per cent of the average consumer’s media consumption is now audio, […]
Attest, a consumer research platform, has released its third annual US Media Consumption Report and the findings point to more seismic shifts in what American eyes and ears are tuning into in 2021. For brands trying to navigate the second coming of the ‘Roaring 20s’, a digital ad spend boom, and a general fatigue for […]
To measure people’s awareness of their phone use, gaming site Solitaired recently surveyed 667 iPhone users, asking them to guess how much time they spend on their phones, then had them send documentation of their actual usage data, courtesy of their iOS Screen Time dashboards. On average, respondents guessed they spend 25 hours and 54 […]