Research from analyst firm Parks Associates finds 25 per cent of US broadband households now prefer an OTT subscription service to watch new movies, while 24 per cent still prefer movie theatres to experience first-run movie titles. “Covid-19 has upended the traditional content-windowing process, and consumer research shows this paradigm shift is impacting consumer attitudes,” […]
An unusually diverse range of content interests means the Nordics provide ample growth opportunity for new US studio-led streamers and other new international services such as BritBox that can leverage demand for UK and US content, according to consultancy firm Ampere Analysis. Scandinavians show strong interest in both local and international content, a trait which, […]
2020 has seen an accelerated transition of viewing from traditional channels to free and subscription streaming video services, as consumers had more options to choose from and more time at home under Covid restrictions, according to The NPD Group’s new TV Switching Study, which tracks changes in the ways US consumers view and buy digital […]
Households living under lockdown have binged content like never before, driving significant uptake of both incumbent and newly-launched SVoD services. But having already exhausted the pool of new households to sell to, SVoD services must brace themselves for a much slower 2021, advises Maria Rua Aguete, Senior Director, Media and Entertainment at analyst firm Omdia, […]
Research conducted by mobile network performance testing specialist RootMetrics by IHS Markit into consumer and business attitudes towards network loyalty, speed and 5G has challenged some of the industry’s conventional wisdom. RootMetrics surveyed 1,000 consumers in both the UK and US, along with 500 enterprise users in each of those markets. The following are the […]
Parks Associates research finds that, as of May 2020, 8 per cent of US broadband households cancelled at least one video service due to the Covid-19 pandemic, including 4 per cent of that cancelled a traditional pay-TV service, due in large part to the cancellation of sports programming. “The lack of sports programming had a […]
The global cinema industry is set to lose $32 billion (€26.4bn) in 2020 as a result of the Covid-19 pandemic a 71.5 per cent reduction in box office revenue compared to 2019, according to Omdia’s latest Movie Windows: Adapting for the future report. Box office revenue has dipped below $13 billion for the first time […]
As 2020 draws to a close, Netflix has unveiled What We Watched 2020 – compiling the year’s US viewing trends on the service. Documentaries, reality TV, romance and
The second tranche of Hub Entertainment Research’s Predicting the Pandemic research tracking the impact of the pandemic shows how it has accelerated the already well-established shift to online consumption of entertainment content, across multiple facets of the leisure economy. Highlights from the November findings: As many Americans moved indoors for the fall [autumn], large proportions […]
As brands and retailers begin to focus on executing their advertising strategy for the coming year, YouGov believes it is important to know that large shares of people across the world are multi-screening and therefore, multi-tasking. Adopting an omni-channel or hybrid advertising strategy can be critical in reaching audiences who tend to spread their attention […]