Advanced Television

Study: US users bundling 7 video services

December 15, 2020

2020 has seen an accelerated transition of viewing from traditional channels to free and subscription streaming video services, as consumers had more options to choose from and more time at home under Covid restrictions, according to The NPD Group’s new TV Switching Study, which tracks changes in the ways US consumers view and buy digital content,

The study finds that

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Categories: Articles, Broadcast, Catch Up, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD

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