Advanced Television

Consumer Behaviour

Data: Young flock to lesser-known streamers

Team Whistle, a US entertainment and sports media company, has shared data on Gen Z and Millennial streaming preferences from Whistle Wise, the company’s proprietary research and analytics service. While streaming giants such as Netflix, HBO Max, Hulu and Disney+ fight for the dollars of young viewers in the US, 75 per cent of 13-16 […]

January 13, 2021

Data: iPlayer searches outnumber Netflix

BroadbandDeals has analysed monthly average search volume data from SEMRush, to reveal which video streaming service is the most popular in the UK. BBC iPlayer is the UK’s most popular streaming service when it comes to the data, with 5,100,000 monthly average searches. In second place is Netflix, with 5,000,000 monthly average searches. Disney+ comes […]

January 12, 2021

Research: Pandemic boosts US youngsters’ online viewing

Young consumers are watching nearly as much online video content as TV shows and movies, according to Hub Entertainment Research’s annual Video Redefined study, which tracks Americans’ online video habits, along with the impact online video has on viewing of traditional TV shows and movies. In addition to greater online video viewing among 13-24 year […]

January 11, 2021

Analyst: “Bundling is next step in streaming evolution”

Bundling will characterise global TV throughout 2021 as the streaming TV boom forces a re-engineering of the TV value chain and the strategies for reaching the end viewer, according to Guy Bisson, Research Director at Ampere Analysis. The breadth of choice in the streaming

January 7, 2021

Research: 5m UK homes paying too much for broadband

Five million UK households who are out of contract with their broadband supplier have been put off switching as they don’t have confidence in the process, which has seen them over pay by £804 million, according to research from Uswitch.com, the comparison and switching service. Households whose broadband deals

January 7, 2021

Data: 487k UK homes watched Disney+ Soul at Xmas

Viewing figures from TV data and analytics company Samba TV showcases how many UK households watched Soul on Disney+ and Doctor Who on BBC One over the festive period. Reflecting Covid-19 restrictions, regions in the stricter lockdowns led the way with higher viewing figures. Some 487,000 UK households watched the new Pixar movie Soul on […]

January 7, 2021

Data: UK video sector grows by 26%

Figures from trade body the British Association for Screen Entertainment (BASE) and based on data from the Official Charts Company, Futuresource Consulting and Kantar, show that the UK home entertainment sector grew by 26 per cent in 2020, bringing the total market value to £3.3 billion. In a year that saw UK consumers staying home […]

January 6, 2021

Portuguese TV adds 349,000 new daily viewers

The number of daily TV viewers in Portugal increased by 349,000 in 2020, taking the total number of viewers to 2.3 million. According to daily Diário de Notícias, of the total 196,000 relate to new pay-TV viewers (+123,000 year-on-year) and streaming content users (+73,000). The growth is obviously largely due to the Covid-19 pandemic, which, […]

January 6, 2021From Branislav Pekic in Rome

Forecast: 2bn OTT subscriptions in 2025

A report from Juniper Research has found that there will be nearly 2 billion active global subscriptions to on-demand video services in 2025; a 65 per cent increase over the end of 2020. The primary engine for this growth will be from traditional broadcasters, who are increasingly turning to streaming services in order to

January 4, 2021

Italy adds 2.1m SVoD subs in 2020

SVoD services added 2.1 million subscribers in Italy during 2020, taking the total to 10.7 million in October, according to a study by EY in collaboration with Discovery and Fastweb. The study took into account OTT services Netflix, Amazon Prime Video, Disney+, TIMVision, Infinity, NOW TV, Eurosport Player, Apple+ and DAZN. However, the overall number […]

January 4, 2021From Branislav Pekic in Rome