Kantar has launched its Covid-19 barometer that looks at the impact of the pandemic on media habits and the attitudes of 25,000 people across 30 different countries. The research uncovered the following findings: There is very little expectation that brands should stop advertising with only 8 per cent of respondents identifying it as a priority […]
Research from Comscore finds that in the midst of the Covid-19 pandemic, Americans see television as a vital resource. An analysis of preliminary live viewing data from Comscore’s footprint of more than 60 million TVs nationwide uncovered several key trends to watch: Viewing of cable news networks increased 73 per cent vs. the same week […]
Consumer research from Parks Associates finds that more than three-quarters of US broadband households report it would be difficult for them to do without broadband service, a finding likely to increase following the widespread COVID-19 outbreak. 360 View: Broadband Services in the US reports
The coronavirus has halted most aspects of familiar life, but TV watching has increased dramatically as consumers spend more time on subscriptions they have and consider new sources to fill the hours. On March 18th and 19th, Hub fielded an online survey of 1,274 US TV consumers to see how social distancing and increased stress […]
With Disney+ expanding to seven new Western European markets today (March 24th), analysts at consultancy firm Omdia have shared their thoughts on its arrival and prospects with advanced-television. Disney+ is now available in Austria, Germany, Ireland, Italy, Spain, UK and Switzerland, taking its total country count to 13. In France, the launch of Disney+ has […]
The coronavirus is by far the most significant theme to affect the technology industry in 2020, and traditional TV will be disrupted heavily – with casualties including audience-based talk shows and live sport. SVoD streamers such as Netflix will not see huge profit surges because existing users pay a flat fee, and increased viewing hours […]
Regardless of the vehicle, Connected TV (CTV) is growing in ubiquity in the US: almost 9 in 10 consumers have access to a connected TV. Integral Ad Science (IAS), a global player in digital ad verification, today released results of a survey on streaming trends among American consumers. The report shows that alongside the growth […]
With coronavirus causing disruption to all facets of life, the sporting calendar faces substantial postponements or even cancellations, with large social gatherings both indoors and outdoors discouraged, as well as many players and teams contracting the disease or self-isolating from it. In parallel with this, the outbreak is forcing sports fans to stay at home, […]
TV Time, the TV and movie tracking tool, has released a survey around viewing habits in the US while people are social distancing themselves due to the coronavirus. The goal was to access not just what they’re watching but why they’re watching during this volatile time period. The key findings include: – Among those planning […]
Data from a survey of 2,175 Internet users in the UK by market research company GlobalWebIndex reveals interest in Disney’s new streaming service has risen significantly in the lead up to its launch on March 24th. Over the past eight months, the number of UK consumers who express they are aware of the new offering […]