TiVo has released a retooled version of its Video Trends Report, which is now a biannual presentation of findings from consumer opinion surveys of 4,000+ viewers in the US and Canada. Report highlights include: Over 30% aren’t using major monthly OTT services As service clustering increases, it’s
According to a study conducted by Hub Entertainment Research gauging reactions to Netflix’s new price increase among its subscribers, most respondents say they are unlikely to cancel their account. But there is a bigger risk among premium subscribers, many of whom say they’ll consider downgrading to a less expensive tier. Among the survey’s highlights:
Formula 1 has registered a significant increase in its audience figures during the 2018 season, across both digital and TV platforms, compared to the previous year. In terms of unique viewers, during 2018 the sport once again had an improvement globally (+10 per cent), reaching 490.2 million. This increment is even
According to a report from AudienceProject, the marketing technology firm, 57 per cent of UK consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42 per cent of respondents […]
Netflix this week revealed it is raising its prices in the US by 13-18 per cent, its largest price increase ever. To gauge subscriber reactions, StreamingObserver commissioned a survey which produced some stirring results. Most notably, over a quarter subscribers (27 per cent) claim they could cancel Netflix due to the price increase, while 3 per […]
Research from analyst firm The Diffusion Group finds that, while subscriber reaction to Netflix’s recent price increase varies relative to degree, even minor variations may have significant implications. Case in point: at $1 more per month, 16 per cent of Netflix subscribers are likely to either downgrade to a lower tier or cancel Netflix altogether […]
While more and more Americans are watching video content – TV shows, movies, and short video – on their smartphones, research from MRI shows that video remains a highly social medium. The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48 per cent) of their […]
Business advisory firm Deloitte predicts that smart speakers – Internet-connected speakers with integrated digital assistants – will be the fastest-growing connected device in 2019, with 164 million units to be sold globally, up from 98 million in 2018. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart […]
Differences in how certain groups use communications services are explained in regulator Ofcom’s latest Access and Inclusion research report. The report looks at how affordability, take-up and engagement with telecoms, TV and postal services compares across different groups. It focuses on people whose use of different services and devices could be affected by factors such […]
Customers who sign up for combined broadband and TV packages are being hit with loyalty penalties of up to £690 (€766) a year, according to research from UK consumer body Which?. The consumer champion found that two in five of customers (40 per cent) who signed up to so-called dual or triple play (if a […]