Advanced Television

Consumer Behaviour

Australia: PS4 owners top SVoD streaming numbers

Nearly eight million Australians aged 14+ own a video game console in the household, almost two-fifths of the population (39.4 per cent). In this eighth generation of video game consoles, Sony’s PlayStation 4 has the highest number of consoles in Australian households, independent Australian research company Roy Morgan reveals. This is significantly larger than Microsoft’s […]

July 16, 2018

Italy: 37% admit piracy in 2017

In 2017, the number of Italians who pirated audiovisual content at least once amounted to 37 per cent, down by 2 per cent compared to 2016, and the phenomenon decreased especially among the under 15s (-7 per cent). These are the positive result that have emerged from the survey by the Federation for the Protection […]

July 13, 2018From Branislav Pekic in Rome

US consumers watch 2+ hours video a week on computer

Video research from Parks Associates reveals US broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. The research examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that are available via social networking, video […]

July 13, 2018

TV viewers prioritising World Cup over Wimbledon

A national survey of 1,633 internet users by market research company, GlobalWebIndex, reveals 63 per cent of the UK will be watching the World Cup final on July 15th (presumably even more if England are involved) – in comparison to just 25 per cent who will be watching the Wimbledon Men’s Final. Some 44 per cent of UK […]

July 11, 2018

Research: 10% US households watch eSports

Findings from international research firm Parks Associates suggest that 10 per cent of US broadband households are watching eSports content. Parks Associates’ industry report defines eSports as professionally or semi-professionally organized competitive video gaming events, including popular gaming titles such as League of Legends, Call of Duty and Street Fighter. “Esports is a young, dynamic, […]

July 11, 2018

Consumers embracing AI; prefer human-like experiences

Research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73 per cent) indicating they have interacted via AI, and 69 per cent of those who have used AI being satisfied with those interactions. The report reveals that 55 per cent of consumers […]

July 11, 2018

European viewers abandoning linear TV

The news that viewers are switching away from conventional live TV is hardly new. But a report from equity analysts at Deutsche Bank, and prompted by a detailed examination of the main advertising catalysts for Europe’s main public broadcasters, shows alarming falls in viewing loyalty. The report says that the costs of reaching these viewers […]

July 10, 2018By Chris Forrester

Research: Consumers increasingly SVoD stacking

Research by Ampere Analysis reveals that SVoD stacking is fuelling the continued growth of the SVoD market as adoption amongst new customers slows. Most notably in established markets such as the UK, US and Germany, multiple subscription households are on the rise, and the average SVoD home now takes two services. In the US the […]

July 9, 2018

Data: England fans watching on terrestrial, mobile

Findings from UK mobile telco EE suggest that its network has seen broadband Internet usage drop drastically throughout all World Cup games. Mobile demand rose as fans streamed the match on the go or moved offline altogether and tuned in on terrestrial television – as well as sharing their reactions on social during half time, […]

July 6, 2018

MPs: Changing behaviour ‘significant risk’ to BBC commercial performance

A report from the Public Accounts Committee (PAC) of the UK House of Commons on the BBC’s commercial activities has concluded that the BBC must strike a balance between serving UK audiences and seeking to grow revenue in a challenging global market. According to the Committee, the BBC is facing increasing challenges from commercial competitors […]

July 6, 2018By Colin Mann