Nordic online video viewers’ demand for local content grew in autumn 2023 compared to the same period in 2022 reports Mediavision. Local fiction and entertainment now accounts for 25 per cent of all online viewing on curated on demand content. This excludes live sports, news and social media content. However, the available streaming supply of […]
Barb has released data from its Establishment Survey showing that 18.8 million UK homes (65.4 per cent) had access to an SVoD service in Q4 2023, a decrease from 19.3 million (67.3 per cent) in Q3 2023. For the first time, Barb has shared the Netflix advertising tier estimate which is 1.45 million which equates […]
At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights are splintering between broadcast, OTT and mobile apps, while social platforms are rising in importance for fans. Sports media in the era of fragmentation, WARC Media’s latest Global Advertising Trends report, examines sport’s new media landscape, […]
Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY). “After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider […]
Prime Video is the leading SVoD service in Japan as one of five platforms with a share of the country’s 38 million subscribers at the end of 2023, according to a report Media Partners Asia (MPA) data. Prime Video is way out in front with 18.6 million subscribers; followed by Netflix at 8.1 million, U-Next […]
Survey insights from LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, reveal that the majority of UK consumers aren’t prepared to pay to go ad free on the Prime Video streaming service. Starting from February 5th, Amazon Prime members in the UK will have to pay an extra £2.99 […]
Figures published by the BFI’s Research and Statistics Unit show that in a year in which film and high-end TV production was impacted globally by the Hollywood strikes, it continued to generate billions to the UK economy. The combined spend by film and high-end television production (HETV) during 2023 reached £4.23 billion (€4.96bn), 32 per […]
Two-thirds of European video distributors expect to generate a key part of their Total TV (linear and digital) ad revenue from linear investments, according to a study from Telecommunications, Media, and Technology strategy firm Altman Solon. Altman Solon analysed the Total TV advertising ecosystem in several of Europe’s largest markets, including the UK, Germany and […]
Space Foundation has issued its Space Report for Q4 2023 revealing that global launch activity reached new highs for the third year in a row, with 223 launch attempts and 212 successful launches. Commercial launch activity increased 50 per cent from 2022. The US saw a 33 per cent increase in launch attempts, with China, […]
Following the debut of Prime Video’s ad-supported tier, analysis from Omdia reveals the streaming platform is set to generate more than $2 billion (€1.84bn) in incremental ad revenue in 2024, its launch year. This will be in addition to revenue already generated by the sale of advertising slots during live sports broadcasts on the service. […]