Advanced Television

Research

Study: Most UK consumers don’t trust social media ads

Kantar, the data, insights and consulting company has published a report revealing that social media is the least trusted channel of communication in the UK, while print and broadcast media rank most highly. The report also finds that social media and advertising are the two least trusted sources of information on products and brands. According […]

May 12, 2020

Online TV boom in Italy

The Covid-19 lockdown in Italy has boosted online TV consumption, for a total of over 140.2 million hours viewed since March 9th. The data comes from the Studio Frasi Observatory, which highlights the growth of the consumption of online services (such as Netflix, Amazon Prime Video, TimVision) and of the leading Italian TV channels online. […]

May 12, 2020From Branislav Pekic in Rome

BARB: Record TV viewing in April

With the lockdown in place throughout April in the UK, it is no surprise that consolidated 7-day TV set viewing for the month was high. The average number of minutes viewed daily in April was over 3 and half hours per person, at 211 minutes according to BARB. This was the highest monthly level since […]

May 12, 2020

Research: UK kids favour BBC TV for Covid-19 news

UK Broadcast regulator Ofcom has published research on how children aged 12-15 are receiving and acting on news and information during the current Coronavirus pandemic. The research, which is based on the responses of over 500 children and covers weeks three and four of the ‘lockdown’, shows that: nearly all 12-15 year olds (96 per […]

May 12, 2020

Research: Men prefer animated explainers

Men prefer to consume animated videos on YouTube when it comes to explainers, news and concept-based content, according to a recent analysis of YouTube viewership patterns by a news channel on the platform. The channel, Bisbo, shared this insight based on the spike in viewership it has seen during the nationwide lockdown. The locked-in audience […]

May 12, 2020

Report: TV remains France’s most common screen

France’s TV regulator the Conseil supérieur de l’audiovisuel (CSA) and its partners within the Observatory of audiovisual equipment for households in mainland France have revealed its latest findings for television and radio, two media which it says are of major importance during the health crisis. According to the CSA, trends observed in recent years are […]

May 12, 2020

Analyst: Disney+, Netflix will add 460m subs

Global SVoD subscriptions will increase by 519 million between 2019 and 2025 to 1.161 billion – or up by 81 per cent, according to the Global SVOD Forecasts report from analyst firm Digital TV Research. The total will climb by 170 million in 2020 alone. Five global platforms will have 640 million paying SVoD subscribers […]

May 11, 2020

Report: How could Covid-19 change AR/VR’s future?

Covid-19 is impacting the lives of billions. Early stage technology markets such as virtual and augmented reality are trivial by comparison. However, AR/VR companies are dealing with knock-on effects both positive and negative. Digi-Capital’s long-term virtual and augmented

May 11, 2020

Report: Interest in eSports booming

Esports is the fastest growing theme in the gaming sector. These organised multiplayer video game competitions have enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. Although eSports currently caters to a niche audience – almost 10 per cent of

May 11, 2020

Report: US sheds 2.33m pay-TV subs in Q1

The top 10 service providers in the United States collectively lost 2.33 million television subscribers in the first quarter of 2020, as reported by the informitv Multiscreen Index. All of the top 10 service providers

May 8, 2020