International research firm Parks Associates finds the churn rate among all OTT services in the US was 35 per cent in 2019, an increase of 25 per cent from 2018. Parks Associates’ consumer data notes churn among vMVPDs (virtual multichannel video programming distributors or online pay-TV providers) was 81 per cent in 2019. However,
Across the globe people are binge-gaming longer than ever, increasing by seven per cent from 2019 to an average of four hours and 36 minutes, according to the latest State of Online Gaming report from Limelight Networks, a provider of edge cloud services. The rise of binge-gaming is an even bigger trend among young gamers. […]
The perfect Mobile World Congress would focus less on the latest devices and more on the future of the mobile industry; it would be more of a collaborative forum where the entire mobile ecosystem comes together to define the state of the industry and identify what really needs to be done in order to move […]
Sky was the UK’s biggest spender in traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook Sky in 2018, but fell to third place, whilst McDonald’s took second place. Traditional advertising spend increased by over £55 million (€63.2m) in 2019, proving that these media channels continue to provide value for advertisers. […]
Online TV will reach 9.2 million Italian homes in 2021, compared to 5.9 million in 2019 (CAGR +25 per cent). Thus it will become the leading broadcast platform, surpassing DTT, according to ITMedia Consulting data prepared by Mediobanca. Online TV currently weighs in with 43 per cent of total viewers, but in a year should […]
Research from Parks Associates predicts SVoD services will benefit as their recognition during awards season in video entertainment continues to expand. For this year’s Golden Globes, Netflix, Hulu and Amazon earned a total of 47 nominations, nearly double the 25 they received last year, with the three services winning two awards each. “Apple TV+ streaming […]
Netflix has published February data from its ISP Speed Index – a monthly update on which Internet Service Providers (ISPs) provide the best prime time Netflix streaming experience. The month of February brought upticks in Bolivia on the Index. The country’s Tigo service jumped 0.46 Megabits per second (Mbps) to an average of 3.65 Mbps. […]
Findings from analyst firm Leichtman Research Group indicate that the largest cable and telephone providers in the US – representing about 96 per cent of the market – acquired about 2.5 million net additional broadband Internet subscribers in 2019, compared to a pro forma gain of about 2.5 million subscribers in 2018. These top broadband […]
YouTube dominates the Italian streaming rankings, with 35.4 million unique visitors in December 2019, or 90 per cent of the total audience, based on Comscore research complied by daily Italia Oggi. Mediaset was second with almost 22.7 million unique users (58 per cent of the total audience), followed by Sky Italia with 15.8 million and […]
The Latin American pay-TV sector has been hit by the recession. The number of pay-TV subscribers fell by 4 million in 2019. Digital TV Research forecasts 67 million pay TV subscribers by 2025 – down from 72 million in the peak year of 2017. Brazil lost 3 million pay-TV subscribers in the four years to […]