Advanced Television

Research

Germany: Video entertainment spend €10bn in 2020

Last year was a defining period for the German TV and video market, with mass market resistance to premium digital video finally falling away and paving the way for next month’s launch of Disney+. As the German market undergoes reinvention, figures from Futuresource Consulting show total spend on video entertainment will reach nearly €10 billion […]

March 3, 2020

Forecast: US to hit 307m SVoD subs in 2025

The number of US SVoD subscriptions is forecast to climb from 199 million in 2019 to 307 million by 2025, according to Digital TV Research. Simon Murray, Principal Analyst at Digital TV Research, commented: “The average SVoD household will pay for 3.28 SVoD platforms by 2025; up from 2.28 at end-2019. So, the average SVoD […]

March 2, 2020

Australia: 71% used SVoD service in 2019

A report from the Australian Communications and Media Authority (ACMA) shows 71 per cent of Australians with a TV set in the home used at least one paid video streaming service in 2019. One in 10 Australians had four or more subscription services in the home in 2019, up from just four per cent in […]

March 2, 2020

Study: TV still tops time spent

GfK, in collaboration with TVB, the not-for-profit trade association for local broadcast television, have revealed preliminary results from the  2020 Media Comparisons Study. Key findings indicate US consumers spend more time with television than all other ad-supported media platforms. The study also revealed that consumers overwhelmingly trust local broadcast TV news over any other source. […]

February 28, 2020

OTT and mobile TV grows in Italy

Online TV usage in 2019 grew by 4.4 per cent year-on-year, to 34.5 per cent of users of Italy. Mobile TV also saw growth (+2.3 per cent to 28.2 per cent), according to the annual Censis report on Italy’s communications sector. Meanwhile, both traditional TV (DTT) and satellite TV continued to lose viewers. The first […]

February 28, 2020From Branislav Pekic in Rome

Forecast: US pay-TV revenues to fall $50bn by 2025

Pay-TV revenues in Canada and the US peaked in 2015 at $112 billion (€102.1bn). Digital TV Research forecasts that revenues will fall by $50 billion to $62 billion in 2025. Revenues will drop across the board. Cable revenues will decline by

February 27, 2020

Spain: TV profitable in 2019 despite ad fall

The two largest private FTA TV groups in Spain, Mediaset and Atresmedia, have weathered the ad crisis in the country and achieved profit in 2019. Mediaset ended the year with a profit of €211.7 million, up 5.7 per cent, whereas Atresmedia’s profit amounted to €118 million, up 33.8 per cent.  The TV groups saw their […]

February 27, 2020From David Del Valle in Madrid

Spain: FTTH tops 10m lines

FTTH reached 10 million lines in Spain at the end of November 2019, according to telecommunications market data published by competition and markets watchdog the Comisión Nacional de los Mercados y la Competencia (CNMC). Movistar accounted for 42.8 per cent of the total FTTH lines, with a total of 4.3 million lines. Eighty-six per cent […]

February 27, 2020

Australia: 85% watch broadcast TV weekly

Initial insights from Virtual Australia (VOZ) – the foundation of Australia’s new Total TV reporting standard – confirm that to fully evaluate the performance of television content, it’s essential to have a national view of how that content is consumed over time and across devices. In the first stage of a phased rollout, OzTAM, Regional […]

February 27, 2020

Report: Connected TV ad impressions triple in 2 years

In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER), an asset management solution for TV and video ads. As revealed in the company’s latest Video Benchmarks Report, 49 per cent of all video ad impressions were served to CTV platforms in 2019 – more […]

February 26, 2020