Advanced Television

Social Media

Analysis: Not all churn is bad

Findings from strategy and consulting firm Magid’s SubScape next generation, analytics-driven tool have revealed key insights about subscriber motivations and solutions for engagement. “The media industry is at an inflection point as savvy consumers are presented with an unending list of viewing options,” advise Brent Magid, CEO, and Kate Morgan, chief product officer and head […]

November 30, 2023

Report: Short-form content key for Tweens’ sports fandom

We are Family, the marketing agency group specialising in children, young people, and their families, has launched its first Global Kids Sports Report, uncovering key data and insights on the role and importance of sports fandom in the Tween market. The report was undertaken with input from the research teams of some of the world’s […]

November 29, 2023

Study: US ups news network social video consumption

Tubular Labs, the social video intelligence company, has released new October US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more. Tubular found that interest in the news category spiked last month with minutes-watched increasing far more than unique viewership. […]

November 28, 2023

Report: Sponsors still wary of WSL

The 2023/24 Women’s Super League (WSL) season is off to a record-breaking start, with attendance milestones and a robust social media following underscoring the rising popularity of women’s football in England. While Manchester clubs lead in sponsorship revenue, sponsors are still hesitant to commit to independent deals with WSL teams, highlighting the ongoing challenges in […]

November 27, 2023

Forecast: Advertisers will waste $71bn on fake traffic in 2024

With ad spend growth slowing, research from marketing efficiency platform Lunio reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71 billion (€65.3bn) on traffic generated by invalid activity, including bots and automated scripts –  an increase of 33 per cent from 2022. The research […]

November 23, 2023

Report: England Netball sees record digital engagement

IMG, the sports, events and representation company, has teamed up with England Netball to launch a report revealing how the 2023 Netball World Cup has driven record fan engagement with the sporting organisation’s digital channels. Incorporating data from England Netball’s social media channels and ENgage website, the report explores the role of the Vitality Roses’ […]

November 23, 2023

IAS expands TikTok partnership

Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its Total Media Quality (TMQ) brand safety and suitability measurement product to TikTok in an additional 21 new markets for a total of over 50 markets. IAS says its coverage reflects the ever-growing popularity of TikTok worldwide and the continuing demand from marketers […]

November 16, 2023

BBC Studios content deal with WeAre8

BBC Studios has partnered with WeAre8, the B-Corp social media app, on a distribution deal for BBC Earth content; the first of its kind between the platform and a broadcaster. Launching in January 2024, the three-year commitment will see BBC Studios Social release over 100 clips per year on the WeAre8 social app in the […]

October 31, 2023

Facebook, Instagram rolling out paid subscriptions

Facebook and Instagram are launching subscription tiers across Europe (but not in the UK) that will remove adverts from the social media platforms. From November, people using the platforms – which are both owned by Meta –  will be able to pay €9.99 per month on the web or €12.99 per month on iOS and […]

October 30, 2023

Survey: No phone service among Brits’ biggest fears

Nearly a quarter (24 per cent) of the Brits say they are frightened of having no phone service, one in ten (11 per cent) are terrified of slow WiFi speeds, and one in five (20 per cent) are now more scared of being ghosted on a dating app than the thought of real ghosts. A […]

October 30, 2023