Advanced Television

Social Media

Report: England Netball sees record digital engagement

IMG, the sports, events and representation company, has teamed up with England Netball to launch a report revealing how the 2023 Netball World Cup has driven record fan engagement with the sporting organisation’s digital channels. Incorporating data from England Netball’s social media channels and ENgage website, the report explores the role of the Vitality Roses’ […]

November 23, 2023

IAS expands TikTok partnership

Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its Total Media Quality (TMQ) brand safety and suitability measurement product to TikTok in an additional 21 new markets for a total of over 50 markets. IAS says its coverage reflects the ever-growing popularity of TikTok worldwide and the continuing demand from marketers […]

November 16, 2023

BBC Studios content deal with WeAre8

BBC Studios has partnered with WeAre8, the B-Corp social media app, on a distribution deal for BBC Earth content; the first of its kind between the platform and a broadcaster. Launching in January 2024, the three-year commitment will see BBC Studios Social release over 100 clips per year on the WeAre8 social app in the […]

October 31, 2023

Facebook, Instagram rolling out paid subscriptions

Facebook and Instagram are launching subscription tiers across Europe (but not in the UK) that will remove adverts from the social media platforms. From November, people using the platforms – which are both owned by Meta –  will be able to pay €9.99 per month on the web or €12.99 per month on iOS and […]

October 30, 2023

Survey: No phone service among Brits’ biggest fears

Nearly a quarter (24 per cent) of the Brits say they are frightened of having no phone service, one in ten (11 per cent) are terrified of slow WiFi speeds, and one in five (20 per cent) are now more scared of being ghosted on a dating app than the thought of real ghosts. A […]

October 30, 2023

Report: US social viewership NFL, network news focused

Social video intelligence specialist Tubular Labs has released its latest US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: NFL TV Rights Holders Grow Video Audience September marked the return of NFL […]

October 26, 2023

Research: UK prefers Whatsapp to phone calls

While mobile phone calls are still a popular way to keep in touch with friends and family, most adults would rather go without them for a day than forgo their favourite messaging apps if they had to choose between them, according to research published by Ofcom. Online communication services like WhatsApp and Snapchat have become […]

October 25, 2023

Musk launching premium tiers on X

Elon Musk has said his social media platform X, formerly Twitter, will soon launch two premium subscription tiers. “Two new tiers of X Premium subscriptions launching soon. One is lower cost with all features, but no reduction in ads, and the other is more expensive, but has no ads,” Musk said in a post on […]

October 20, 2023

LaLiga channels continue to grow following rebrand

LaLiga’s corporate channels continue to post strong growth since being set up in January earlier this year. Less than a year on from creation, the X (formerly Twitter) account has almost 160,000 followers, more than the corporate accounts of other leading sports institutions such as the NFL, NHL and MLS. The Telegram channel, meanwhile, has […]

October 10, 2023

Study: Premium OTT ad opportunities in Indonesia

The Asia Video Industry Association (AVIA) has released a study to understand the usage of different video services in Indonesia and consumer attitudes towards them. The study looked at video across social media, user-generated content (UGC), linear TV, messaging services and premium OTT. Amongst Indonesian consumers, premium OTT is viewed as having the highest quality […]

October 4, 2023