Advanced Television

Social Media

Study: Consumption trends for business video

Wibbitz, the AI-powered video creation platform, has released the findings from its latest study, Video For Business: Content Consumption Trends, analysing how and where consumers are motivated to consume video in addition to the type of content they prefer. In late 2017, Wibbitz surveyed over 1,000 people finding that among various business use cases inclusive […]

February 2, 2018

‘Success’: Facebook users spend less time on site

Facebook users are spending less time on the social media since it overhauled its news feed function late last year. Facebook revealed that changes to its online algorithm contributed to a quarterly decline of 700,000 users in the US and Canada. The site is now prioritising posts from friends and family in an attempt to […]

February 1, 2018

Discovery measuring total video during Olympics

With Discovery and its leading sports brand Eurosport on track to deliver the Olympic Winter Games to more people, across more screens than ever before, the broadcaster has developed a first-of-its kind methodology to measure audience behaviour across Europe. Discovery has unveiled three new metrics, which together will capture ‘Total Video’ – the new ‘TV’—across […]

February 1, 2018

Fan link-up service wins sports innovation award

A service which allows sports fans to create virtual living rooms, enabling friends and families to watch TV together, has won a BT sports media innovation award. The winner of the BT Infinity Lab competition, Sceenic, will now be trialled by BT Sport for potential future use by the company. London-based Sceenic’s solution claims to […]

February 1, 2018

OTT global comms market to grow to €32bn by 2021

According to IDATE DigiWorld, The OTT global communication market will grow to €32 billion by 2021. The market is composed of three segments: VoIP (such as Skype), IP messaging (such as WhatsApp), and also a share of social networking advertising revenues. In contrast to the telco communications market, however, the OTT communications market remains very […]

January 31, 2018

Zoella knocked off top YouTube vlogger spot

YouTube is children’s favourite online destination with practically all 5-16 year olds exploring it and a growing majority using it every single day, reveals a report from CHILDWISE into childhood in 2018. This year’s favourite YouTuber is Logan Paul, who has knocked Zoella off of her long-held top spot. “Prior to this year, Logan had […]

January 31, 2018

Ad-spend on YouTube, Facebook to grow 130% in 5 years

Data from Juniper Research has found that advertising spend on FVoD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next five years, reaching $37 billion (€29.9bn) by 2022. This is up from an estimated $16 billion in 2017. In addition, unique users of such content will reach […]

January 30, 2018

Study: Instagram tops Facebook for TV engagement

According to the State of Social TV report from social analytics solution ListenFirst, in 2017, Instagram overtook Facebook in engagement for the first time, organic reach of media posts on Facebook declined 40 per cent, and social-branded content outperformed all other TV posts by 42 per cent. The report offers key

January 26, 2018

US ad market grows 3.7% in 2017

Standard Media Index, the advertising intelligence firm, has published advertising revenue figures for the full 2017 calendar year. “Heading into 2018, ad spend in National Television is trending positively while Digital’s growth continues to slow.” said Standard Media Index CEO James Fennessy.  “National Television declined in 2017, but that is almost entirely due to the […]

January 24, 2018

Murdoch: “Facebook should pay for news”

Rupert Murdoch has said that social media network Facebook should pay fees to publishers if it is committed to supporting accurate news. Murdoch’s assertion comes as pressure mounts on Facebook to help deal with the spread of so called “fake news”.  Recently Facebook said it would survey its users and prioritise news sources they deemed […]

January 23, 2018