CreatorIQ, the end-to-end creator marketing platform, has released findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives. At a top-line, 67 per cent of surveyed marketers report increasing their investment in influencer marketing from 2022 to 2023. Of those brands whose budgets increased, only 24 per cent are working with a net-new […]
Infillion, an advanced media buying platform, has announced a partnership with Innovid, an independent advertising platform for the delivery, personalisation, and measurement of converged TV across linear, connected TV (CTV) and digital, to together bring simplified creative workflow and expanded publisher reach for Infillion’s award-winning choice-based CTV ad technology. With this industry-first partnership, CTV publishers […]
Broadcasters have slammed UK regulator Ofcom’s proposed changes to advertising rules which they say will result in the loss of nearly half an hour of news coverage a day. A report from broadcasting association COBA suggests that plans to allow more advertising on ITV and Channel 4 would result in 27.5 minutes of public service […]
Among automotive advertisers, connected TV (CTV) now accounts for nearly 70 per cent (68 per cent) of global video impression share in 2022, an increase of 100 per cent compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). This is according to an automotive vertical benchmarks report released by Innovid, the independent […]
Brightcove, the streaming technology company, has unveiled its new Ad Insights solution that it says will transform the way media companies measure ad tolerance and revenue optimisation by analysing audience engagement across their advertising and calculating the impact of advertising intensity. By leveraging advanced machine learning models and proprietary metrics, Ad Insights will provide Brightcove […]
Effectv has released the results of research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice. Insights from aggregated viewership data show a […]
Advertising investment is forecast to grow by 3.3 per cent globally in 2023, according to the dentsu Global Ad Spend Forecasts report. Overall, an anticipated $727.9 billion (€682.8bn) will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report. The adjusted dentsu Global Ad Spend Forecasts for 2023 points […]
Publicis Media has partnered with ITV and InfoSum to launch a UK campaign using Epsilon’s Core ID solution, which will enable brands to better target their desired audience within ITVX. Leveraging Publicis Media’s PMX Lift, which launched in the UK in 2022, this new offering combines the scale of Publicis Media, with the data and […]
YouTube, hit hard by the digital ad market slowdown, remains popular among consumers, reports WARC. It reaches half of all Internet users globally (2.07 billion), and commands a strong position in the online video advertising market. With advertising investment forecast to reach $30.4 billion (€28.3bn) globally, the Alphabet owned video platform is actively looking for […]
Marianna Kritikos has been appointed A+E Networks EMEA’s Vice President of Commercial Advertising and Partnerships. Following her strong performance and in-territory growth under her leadership, Kritikos will also assume the role of Regional Director for Nordics & Benelux, where she will have responsibility for revenue growth in these regions. Previously Director of On-Air Strategy (UK […]